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March 20, 2026 | rfoctq

Forget Confessions, Madonna’s Couture Wig Is Giving Us Major Ray of Light Vibes—See the Photos

Madonna wears a veil and top hat with a brunette wig.Getty ImagesSave StorySave this storySave StorySave this story

Madonna never fails to turn the Met Gala into her own personal runway, and the 2026 version was no exception. The Material Girl, who is gearing up for the release of her much-anticipated album Confessions II, had a surprise in store this year: brunette hair!

Though Madge is a natural brunette, she's been (mostly) blonde for the majority of her career. For the Met, however, she changed things up in a big way, and while she may be revisiting the Confessions on a Dance Floor era musically, this aesthetic was much more Ray of Light coded.

It all centered around the couture wig crafted by artisan wig maker Merria Dearman. “The look was rooted in an obscure feminist artist. It was surreal, textural, and emotionally driven rather than literal,” Dearman explained in a statement. “From the beginning, it was never about perfection. It was about feeling.” According to Dearman, Madonna saw a wig she'd created on set and said she wanted—no, needed—one. The wig was built with traditional wig-making techniques, and Dearman describes the direction as “instinctive but precise” and “long, full, and rich in texture.” Though it looked black on the carpet, especially with the top hat and ship headpiece and long veil, it was actually a deep brown, “with ends that softened and diffused like hair that has grown untouched for years."

Madonna wears a brunette wig top hat and towering veil headpiece.Getty Images

Madonna's hair was styled by Eugene Souleiman in waves with lots of texture and movement, reminding us of her long, dark hair in the “Frozen” music video; Dearman describes the final look as “abstract, almost otherworldly” and said the look was inspired by an “obscure feminist artist"— Leonora Carrington, to be exact. Will the brunette stick around? Probably not, but we're loving this quick foray into the dark side!

Check out more major beauty moments from this year's Met Gala:

  • Nicole Kidman Went Full Rapunzel at the 2026 Met Gala
  • Laufey's Met Gala Waves Were Totally Timeless
  • The Best Beauty Moments at the 2026 Met Gala
  • Misty Copeland's Met Gala Beauty Inspiration? A Post-Ballet Class Pony
  • Sabrina Carpenter's Met Gala Hair Put a New Spin on the Faux Bob
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March 11, 2026 | rfoctq

7 Best Eye Shadow Sticks for Foolproof Glam

A collage of Allure commerce editor Sarah Han wearing and holding the Ilia Beauty Eye Stylus Shadow Stick in Nymph...Sarah HanSave StorySave this storySave StorySave this story

Makeup can be as fun as it is beginner-friendly. Take the best eye shadow sticks, for example: These versatile, travel-friendly formulas can be used as an everyday, all-over lid color, smudged out for a smoky look, or more precisely drawn as eyeliner. Editors and makeup artists agree that these creamy formulas slide and glide without fallout commonly associated with powder eye shadows, meaning you get a punch of pigment without risking your foundation base. Best of all? You don't need a brush to apply or blend these—your fingers can be your artistic tools. Below, we share our favorite eye shadow sticks after years of testing.

Our Top Eye Shadow Sticks

  • Best Overall: Ilia Beauty Eye Stylus Shadow Stick, $33
  • Best Long-Lasting: Half Magic Sparklestik Eye Crayon, $25
  • Best Shade Range: Laura Mercier Caviar Stick Eye Shadow, $33
  • Best Shimmer: Tower 28 GoGo Cooling Shimmer Eyeshadow, $20
  • Best Drugstore: L'OrĂ©al Paris Le Shadow Stick Eyeshadow, $14

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

  • How do I apply an eye shadow stick?
  • Are eye shadow sticks good for mature eyes?
  • Meet the experts
  • How we test and review products
  • Our staff and testers

Best Overall: Ilia Beauty Eye Stylus Shadow Stick

ILIA Beauty Eye Stylus Shadow Stick in branded twist up crayon applicator next to cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

Ilia Beauty

Eye Stylus Shadow Stick

$33

Amazon

$33

Sephora

$33

Ilia

Allure commerce editor Sarah Han applying the Ilia Beauty Eye Stylus Shadow Stick in Nymph

Sarah Han

Why it's worth it: There are ordinary eye shadow sticks, and then there are Best of Beauty-winning eye shadow sticks. The angled, flat tip found on Ilia Beauty's Eye Stylus Shadow Sticks allows for easy-gliding application that hugs your lids, or you can tilt the stick onto its side to draw on eyeliner. It may look like a cream stick, but once it's blended and set, it settles into a soft-matte finish that stays put (it's waterproof!) and doesn't crease for up to 12 hours. TL;DR The Eye Stylus is as beginner-friendly as they come.

Across 12 shimmery and 8 matte shades (all inspired by Renaissance oil paintings), you'll find classic golds, pinks, and browns, as well as unexpected pops of pinky lilac (like Nymph shown here) and seafoam green (Vignette), so you can go as subtle or bold as you want.

A selfie of Allure commerce editor Sarah Han before applying the Ilia Eye Stylus Shadow Stick in Nymph

Han before applying the Ilia Eye Stylus Shadow Stick in Nymph

A selfie of Allure commerce editor Sarah Han after applying the Ilia Eye Stylus Shadow Stick in Nymph

Han after applying the Ilia Eye Stylus Shadow Stick in Nymph

Sarah Han

Tester feedback from commerce editor Sarah Han

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“I'm full of beauty contradictions. I love nothing more than taking an hour to put on my makeup before I go out for a special event, but most mornings, I go without makeup simply because I can't wake up early enough before I jet off to the office. Ilia's Eye Stylus Shadow Sticks are game-changers because they take 10 seconds to apply and blend out with my ring finger (incredible!), and there's a mix of my usual gold/pearl shimmers and fun colors, like this matte lilac called Nymph, that brighten my eyes with almost no effort. I love the shade variety, though I do wish they ventured out into more brights. One day?

I remember when they first launched, and the product was falling out of its packaging, but Ilia has since fixed that, and now the sticks stay wholly in place. I do like to warm up the pigments on the back of my hands because otherwise they tug on my lids a bit, but nothing crazy. Once on the lids, there's a small window to blend and blur, and once they set, they don't crease throughout the day. They're so handy, compact, and cute!” —Sarah Han, commerce editor

Tester feedback from content director Sophia Panych

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“I love the convenience of these slim, matte shadow pencils, especially the brown tones (Faun and Relic) that can both double as a contouring shade and as a neutral smoky eye. They’re easy to use and great for packing. I use them every morning as part of my regular makeup routine, and they come with me on every trip I’ve taken since they launched earlier this year.” —Sophia Panych, content director

More to know

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  • Key ingredients: upcycled grape extract, beeswax
  • Available shades: 20 (8 matte, 12 shimmery)
  • Waterproof: yes

Best Long-Lasting: Half Magic Sparklestik Eye Crayon

Half Magic Sparklestik Eye Crayons in branded yellow twist up applicators on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

Half Magic

Sparklestik Eye Crayon

$25

Ulta Beauty

Allure former content director Kara McGrath applying the Half Magic Sparklestik Eye Crayon in Beige Mystique

Why it’s worth it: The biggest downside of glitter lids? Fallout, both mid-application and midday. But the 2025 Best of Beauty Award-winning Half Magic Sparklestik Eye Crayon eliminates that problem. The creamy stick clings to lids the instant it touches them, flooding you with a mirror-like shine that doesn’t budge for up to 12 hours (yes, really). Each of the 10 ultra-pigmented shades looks like you spent forever perfecting it, but glides right on and dries down in seconds, and can be layered for extra intensity. Once the shadow is on, it’s on, so you’ll need a serious cleansing balm to take it off.

A selfie of Allure former content director Kara McGrath before applying the Half Magic Sparklestik Eye Crayon in Beige...

McGrath before applying the Half Magic Sparklestik Eye Crayon in Beige Mystique

Kara McGrathA selfie of Allure former content director Kara McGrath after applying the Half Magic Sparklestik Eye Crayon in Beige...

McGrath after applying the Half Magic Sparklestik Eye Crayon in Beige Mystique

Kara McGrath

Tester feedback from Allure former content director Kara McGrath

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“I cannot stop raving about this eye shadow! It's the perfect sparkle for people who think they're afraid of wearing shimmer. The formula is so creamy and packed with ultrafine glitter that catches the light just right. I like to apply one swipe at my upper lash lines, then use my finger to blend it up to cover my lids.” —Kara McGrath, former content director

More to know

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  • Key ingredients: vitamin E
  • Available shades: 10 (all shimmer)
  • Waterproof: no

Best Shade Range: Laura Mercier Caviar Stick Eye Shadow

Laura Mercier Caviar Stick Eye Shadow in branded component on a light gray backgroundSave to wishlistSave to wishlist

Laura Mercier

Caviar Stick Eye Shadow

$33

Amazon

$33

Nordstrom

$33

Ulta Beauty

Allure senior commerce editor Sarah Felbin applying the Laura Mercier Caviar Stick Eye Shadow in Burnished Bronze

Sarah Felbin

Why it's worth it: Classics are classics for a reason, and in the eye shadow stick realm, there are few better examples than Laura Mercier’s Caviar Eye Shadow Sticks. While originally launched in 2011, these beginner-friendly cream formulas continue to demonstrate their staying power, snagging an Allure Best of Beauty Award in 2024. "I'm a die-hard fan of the Laura Mercier shadow stick in Cocoa (a rich chocolate with bronze pearl)," New York City-based makeup artist Kirin Bhatty tells Allure. "I always have them in my kit as they are super versatile, and you can create something very natural to something very smoky in a few swipes." Not only do they encompass one of the most impressive neutral shade ranges we’ve had yet to see, but there's also plenty more to explore, such as Celestial (shimmery gray metallic), Dusk (matte dusty plum), and Midnight Blue (matte navy blue).

A selfie of Allure senior commerce editor Sarah Felbin before applying the Laura Mercier Caviar Stick Eye Shadow

Felbin before applying the Laura Mercier Caviar Stick Eye Shadow in Burnished Bronze

Sarah FelbinA selfie of Allure senior commerce editor Sarah Felbin after applying the Laura Mercier Caviar Stick Eye Shadow

Felbin after applying the Laura Mercier Caviar Stick Eye Shadow in Burnished Bronze

Sarah Felbin

Tester feedback from senior commerce editor Sarah Felbin

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“Laura Mercier's eye shadow sticks are as close to foolproof as it gets. The stick itself is on the thinner side, so it's easy to hold, and the eye shadow formula inside is super creamy and easy to work with. I can swipe it on and blend it out in under a minute! Aside from the gorgeous shade range (so many shimmers!), it melts onto my skin easily (no harsh tugging at my lash line) and quickly diffuses out into a soft wash of color. I'm wearing Burnished Bronze, and I'm obsessed with how it makes my green eyes pop. I love that I don't need to use a brush (one less brush to clean every week, you know?)—my finger is the perfect tool. Once it's on, it feels weightless—not heavy or sticky.” —Sarah Felbin, senior commerce editor

Tester feedback from contributing commerce editor Deanna Pai

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“I don't have the time or patience to mess around with an eye shadow palette most mornings, which is why I love the utility of these shadow sticks. This one is easy to blend out with my fingers, and the pigment accentuates my eyes without looking too over-the-top. Another bonus? I can layer a few different colors without the colors getting muddy. They go on seamlessly whether I'm doing a quick daytime look or going bigger for a special event or night out.” —Deanna Pai, contributing commerce editor

More to know

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  • Key ingredients: rapeseed oil, grapeseed oil, sodium hyaluronate
  • Available shades: 27 (15 satin, 12 matte)
  • Waterproof: yes

Best Metallic: MAC Dazzleshadow Eye Shadow Stick

MAC Dazzleshadow Metallic Cream Eye Shadow Stick in branded component on a light gray backgorundSave to wishlistSave to wishlist

MAC

Dazzleshadow Eye Shadow Stick

$28

Nordstrom

$28

Sephora

$28

Ulta Beauty

Allure commerce producer Sarah Hoffmann applying the MAC Dazzleshadow Eye Shadow Stick

Sarah Hoffmann

Why it's worth it: Whether you're getting ready for a night out or in the mood for something eye-catching to uplift your daily commute, MAC's Dazzleshadow Eye Shadow Sticks always impress. (We're big fans of the liquid eye shadows, too, for the record.) Let's break it down: This eye shadow stick comes in eight gorgeous metallic shades ranging from Gold Stud (white gold), Haku Haze (silver lilac), to Bedazzled Denim (navy with multicolored pearls) and offers 12-hour waterproof wear. True to all things MAC, these shadows have stunning color payoff, so all you really need is one layer to, well, dazzle all those around you.

Allure commerce producer Sarah Hoffmann before applying the MAC Dazzleshadow Eye Shadow Stick

Hoffmann before applying the MAC Dazzleshadow Eye Shadow Stick

Sarah HoffmannAllure commerce producer Sarah Hoffmann after applying the MAC Dazzleshadow Eye Shadow Stick

Hoffmann after applying the MAC Dazzleshadow Eye Shadow Stick

Sarah Hoffmann

Tester feedback from commerce producer Sarah Hoffmann

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“I'm super pro glitter eye shadow in general, but especially when it's as easy to apply as MAC's Dazzleshadow Eye Shadow Sticks. The shade range is a cool-toned dream (although I think these shades are pretty flattering across the board) and I've been living my frosty makeup dreams since I got my hands on these. MAC has mastered the multi-dimensional glitter, so there's always more than just silver or just gold going on in these mixes. I'm wearing a lighter wash here, but if I pressed down harder with the applicator—and I often do—the sparkle amps all the way up.” —Sarah Hoffmann, commerce producer

More to know

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  • Key ingredients: N/A
  • Available shades: 8
  • Waterproof: yes

Best Shimmer: Tower 28 GoGo Cooling Shimmer Eyeshadow

Tower 28 Beauty GoGo Cooling Shimmer Eyeshadow in branded component on a light gray backgroundSave to wishlistSave to wishlist

Tower 28 Beauty

GoGo Cooling Shimmer Eyeshadow

$20

Amazon

$20

Sephora

$20

Revolve

Allure senior commerce editor Sarah Felbin applying the Tower28 GoGo Cooling Shimmer Eyeshadow in Chateau and Avalon

Sarah Felbin

Why it’s worth it: We won't cap: Tower 28’s GoGo Cooling Shimmer Eyeshadows are something special. (But, actually, do put the cap back on—this water-based formula is more prone to drying!) This refreshing, Irish-moss-powered formula instantly wakes up tired eyes without further irritating sensitive or eczema-prone skin, and for up to eight hours (after all, it's a more finicky gel-shimmer), lends eyes an ethereal look that catches the light with every blink. While it's targeted towards eyes, we also love using it as a highlighter along our cheekbones and nose bridges—the eye shadow world is your oyster. Also notable? Tower 28 sourced its glitter from superfine crystals and pearls (rather than microplastics) for a more planet-conscious option.

Felbin before applying the Tower28 GoGo Cooling Shimmer Eyeshadow

Felbin before applying the Tower28 GoGo Cooling Shimmer Eyeshadow in Chateau and Avalon

Sarah FelbinFelbin after applying the Tower28 GoGo Cooling Shimmer Eyeshadow

Felbin after applying the Tower28 GoGo Cooling Shimmer Eyeshadow in Chateau and Avalon

Sarah Felbin

Tester feedback from Felbin

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“The name really is everything here: This eye shadow stick is cooling (which feels so nice and refreshing) and tiny enough that I can toss it in my bag for quick touch-ups while I'm on the go-go. Every single shade is beautiful, and the shimmer is noticeable, but still subtle enough that I can wear it to the office during the day. I usually apply the stick right to my lid, then blend it out using my finger. I've applied these in the back of an Uber in seconds with zero issues. Bonus: They rarely crease, even on my super-sensitive, oily eyelids. These sticks make fun eye shadow accessible—I highly recommend grabbing one (or a few!) if you're interested in wearing eye shadow more, but don't know where to start.” —Sarah Felbin, senior commerce editor

More to know

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  • Key ingredients: biomimetic sugar complex, crystal blend, Irish moss
  • Available shades: 9 (all shimmer)
  • Waterproof: no

Best Shade Range: Bobbi Brown Long-Wear Cream Eyeshadow Stick

Bobbi Brown Long-Wear Cream Shadow Stick in branded component on a light gray backgroundSave to wishlistSave to wishlist

Bobbi Brown

Long-Wear Cream Shadow Stick

$34

Bobbi Brown

Former Allure associate manager of special projects Talia Gutierrez applying the Bobbi Brown Long-Wear Cream Eyeshadow Stick in Taupe

Talia Gutierrez

Why it's worth it: Bobbi Brown’s Long-Wear Cream Eyeshadow Sticks have been a longtime favorite of Allure editors ever since their debut in 2013, and it's pretty simple as to why: They feel like nothing but leave a long-lasting impact (up to 24 hours, according to the brand) once swiped onto the lids. However, what we adore most is that the Best of Beauty-winning collection features an impressive 28-shade range. Yes, each matte, shimmer, and multichrome formula shines on its own, but they also play very nicely with one another—we love adding a shimmer or multichrome on top of a matte for added flair.

Gutierrez before applying the Bobbi Brown LongWear Cream Shadow Stick

Gutierrez before applying the Bobbi Brown Long-Wear Cream Eyeshadow Stick in Taupe

Talia GutierrezGutierrez after applying the Bobbi Brown LongWear Cream Shadow Stick

Gutierrez after applying the Bobbi Brown Long-Wear Cream Eyeshadow Stick in Taupe

Talia Gutierrez

Tester feedback from former Allure associate manager of special projects Talia Gutierrez

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“Wearing eye shadow doesn't always mean a full cut-crease beat. These shadow sticks are user-friendly and practically mistake-free. The only tool you'll need is one fingertip! My favorite shade is Taupe, but when I want to amp up some dimension and shadow, I'll pat in the shade Bark for a quick and easy matte, smoky eye.” —Talia Gutierrez, former Allure associate manager of special projects

More to know

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  • Key ingredients: synthetic beeswax, vitamin E
  • Available shades: 28 (11 matte, 12 shimmer, and 5 multichrome)
  • Waterproof: yes

Best Drugstore: L'Oréal Paris Le Shadow Stick Eyeshadow

L'Oréal Paris Le Shadow Stick Eyeshadow in branded component on a light gray backgroundSave to wishlistSave to wishlist

L’OrĂ©al Paris

Le Shadow Stick Eyeshadow

$14 $10 (29% off)

Amazon

$14

Ulta Beauty

Why it's worth it: The best way to build an eye shadow wardrobe? Besides investing in an eye shadow palette, we suggest adding a few single shadows (whether they're sticks, pans, or liquids) into your regular rotation. At $14 a pop (and 14 versatile shades in matte and shimmer finishes), L'Oréal Paris's Le Shadow Stick Eyeshadows make a strong case. They offer potent pigmentation with just one swipe, but can be easily built up for more impact, and last an entire day with no primer needed. (Though, if you have particularly oily lids, primer certainly doesn't hurt!)

More to know

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  • Key ingredients: glycerin
  • Available shades: 14
  • Waterproof: no

Frequently Asked Questions

How do I apply an eye shadow stick?

Like any individual eye shadow, you have your options in terms of application. Most eye shadow sticks have creamy formulas that take a few seconds (a minute, tops) to settle, which makes your clean fingers an ideal applicator. "I use my fingers for shadows all the time, at work and on myself," Fiona Stiles, a Los Angeles-based makeup artist, previously told Allure. "At work, I use them to lay on color in a more concentrated way, and on myself, I use them to create a wash of shadow on the lid," she says.

New York City-based makeup artist Yuui Vision recommends using your ring finger to pat along your lid, then blending with your middle finger. For a more concentrated finish, Vision suggests dabbing color with your ring finger on the area of your lid where you want to increase opacity, then alternate blending with both fingers until you create your desired finish.

Are eye shadow sticks good for mature eyes?

New York City-based makeup artist Lisa Aharon previously told Allure that cream eye shadow sticks (and just cream formulas in general) are the best for mature eyes. “They have a smoother texture and are less likely to settle into fine lines and wrinkles,” she says. While cream eye shadows come in matte, shimmer, or metallic finishes, Katy Holland, an Austin-based makeup, and Aharon vouch for matte formulas since they provide a soft and diffused look that doesn't emphasize the skin's texture.

Meet the experts

  • Fiona Stiles, a Los Angeles-based makeup artist
  • Kirin Bhatty, a New York City-based makeup artist
  • Marisal Mou, a New York City-based cosmetic chemist
  • Yuui Vision, a New York City-based makeup artist

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best eye shadow sticks, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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February 18, 2026 | rfoctq

Steps Makeup Artists Don’t Skip When They Have Five Minutes to Get Ready

A woman applies mascara to her eyelashes.Adobe StockSave StorySave this storySave StorySave this story

Five minutes doesn't seem like much when you're trying to look your best, but it's actually a lot more time than you think. (Think about how long five minutes feels in a tough workout!) All it takes is a little strategy and some smart, thoughtful products to make a big impact in a short amount of time, especially when you're rushing to get out the door. And if there's anyone who knows how to put together a beautiful makeup look in five minutes or less, it's the pros themselves—makeup artists!

Makeup artists often work under pressure: short timelines, quick change-ups or touch-ups, rushing from one event to another. They're prepping clients and models, but they also have to prep themselves, so they know exactly how to curate a quick but effective routine.

Many pros recommend focusing on the skin when you're short on time, as that's the foundation—pun intended—of everything else. “My overall philosophy is if your base looks good and perfected, what you do on eyes and lips actually doesn't matter that much,” says New York City-based makeup artist Kasey Spickard.

And when it comes to a five-minute face, practice makes perfect; the more you complete the same steps, the more seamless they feel. "Speed comes from repetition, not from rushing," says Ash K Holm, a Los Angeles-based makeup artist. Holm recommends keeping your five-minute face products in one specific spot or grouped together so you don't have to dig through a drawer or makeup bag for that one specific shade of blush or eyeliner.

Ahead, we tapped six professional makeup artists to share the three getting-ready steps they never skip, whether they're prepping their own faces or working with a client.

Jonet Williamson

A headshot of makeup artist Jonet Williamson.Jonet Williamson

Atlanta-based makeup artist Jonet Williamson's easy everyday routine is to spot conceal any blemishes, fill in her brows, and hydrate her lips, but if she's going to an event and only has five minutes to pull together something more impactful, she focuses on a few specific areas. “If you’re ever crunched for time, my advice would be to focus on nailing your complexion and eyebrows,” she advises. “These are the prime things that will make you feel pulled together and most like yourself.”

Foundation

If your base makeup looks good, it elevates everything else. “When you're in a rush, focus on concealing any blemishes and brightening the undereye to look more awake,” Williamson says. To quickly perfect her skin for an important occasion, she likes to “sheer out a full-coverage foundation." Incorporate some skin-care benefits by mixing your formula of choice with a little moisturizer, blend it out, and voilà!

Brows

A perfected, filled-in brow always completes the look and takes just a minute or two, depending on your product, which is why it's an essential part of Williamson's everyday and event routine. “Make sure your brow hairs are brushed in place, then fill in any areas that would help to frame your face,” she advises. “Then throw a lip combo in your bag and go!”

Eyeliner

Whether it's a delicate definition, a classic cat eye, or a smoky, smudged-out moment, eyeliner can make a huge difference in your look in just a few strokes. “I pop on a bit of black eyeliner to frame the eye,” Williamson says. “This is what I know will photograph well and not look like I skipped any steps.”

Tayaba Jafri

A headshot of makeup artist Tayaba Jafri.Tayaba Jafri

Like we said above, five minutes is more generous than it sounds; you can quickly transform and awaken your face in a short time, no problem. “Five minutes is more than enough," says Tayaba Jafri, makeup artist and global beauty director at Laura Mercier. “Just focus on the makeup feeling intentional and effortless, and the skin looking alive.”

Tinted moisturizer

Jafri starts by perfecting her skin with a sheer base, applying the product only where needed. “This keeps the skin looking real,” she says. Make sure to apply it over your daily skin care, as Jafri says there's “no compromise” on that prep step; your serums and moisturizers ready your face for the makeup to follow and can help increase radiance, hydration, and an overall healthy look. “A balanced skin tone and enlivened texture make everything else look intentional.”

Blush

Time to brighten up! Whether you're team cream or prefer a more traditional powder blush, the product “instantly brings the face to life,” Jafri says. “It mimics natural circulation, so you look fresh.”

Eyes or lips

When you're in a rush, pick one feature to define: eyes or lips. “Focusing on one feature creates polish without effort,” Jafri explains. For eyes, an eye shadow stick and mascara can create something beautiful in seconds flat, and a matte lipstick can be applied precisely for a polished look, tapped on like a stain, or blurred for a cool, edgier finish.

David Birdwell

A headshot of makeup artist David Birdwell.David Birdwell

David Birdwell, makeup artist and director of global education & artistry at BareMinerals, is a fan of multitasking products like tinted brow gel and a cream lip-and-cheek product to make the most of your precious five minutes. If the clock is ticking and stress is ruining your vibe, turn up a playlist and make it fun! “When I want getting ready to feel enjoyable, even when I am short on time, I will play music that matches how long I have,” Birdwell says. “It keeps me on track without making the routine feel rushed.”

Tinted brow gel

Your everyday brow gel can do way more than define your arches, especially in a pinch. “Using one product multiple ways saves so much time,” says Birdwell. “I will use a tinted brow gel on brows and lightly on lashes or use a brow pencil as a soft eyeliner for a more natural effect.” Genius!

Cream blush

Blush can quickly add a healthy flush of color to your cheeks, but don't stop there: “I will often tap the cheek color onto my brow bone to create a cohesive, healthy look,” Birdwell says. He also likes to use it on lips to continue the color story.

Tinted moisturizer

A convenient two-in-one formula hydrates and perfects your base, but you can also combine your go-to concealer with your skin care for easy coverage, fast. “For quick complexion coverage, I like to mix a small amount of concealer into my serum to create a lightweight skin tint, then spot conceal where needed,” says Birdwell.

Ash K Holm

A headshot of makeup artist Ash K Holm.Ash K Holm

Holm, who works with stars like Kim Kardashian and Lindsay Lohan, keeps a very busy schedule and has her own routine down to a science.

Skin prep

Don't neglect your skin when you're rushing to get ready. The moisturizer step is a very important one. “Even with five minutes, I'm not skipping moisturizer,” Holm says. “Hydrated skin makes everything else—even if it's nothing else—look better. This takes 30 seconds, and it's nonnegotiable for me."

Cream blush

If Holm has time for only one face product, she's reaching for cream blush. “A little color on the cheeks immediately makes you look awake and healthy,” she says. “I place it high on the cheekbones and blend up; it does the work of bronzer, highlighter, and blush all in one step.”

Winged eyeliner

Flicked-out liner is Holm's signature look and “the one thing that makes me feel most like myself." If you're an eyeliner newbie or not super steady with a brush or a pencil, practice on slow, less-busy days for success on the more harried mornings, she advises. “When you're rushing, the muscle memory is already there,” Holm explains. “A simple, quick flick at the outer corner takes under a minute once you've practiced.”

Christian Briceno

A photo of makeup artist Christian Briceno.Christian Briceno

When New York City-based makeup artist Christian Briceno is working against the clock with a client, there are three nonnegotiable steps he makes sure to complete: even the complexion where it counts, add lift with cheek color, and open the eyes. “Those three steps change the face the fastest," he explains. "They make someone look rested, structured, and intentional without trying to do full makeup in a rushed way.”

Concealer

“First, I even out the complexion, but only in the center of the face,” Briceno says. He spot corrects under the eyes, around the nose, and any redness or discoloration. “Targeted correction gives the biggest payoff because it instantly makes skin look calmer and more polished,” he adds.

Cream blush

“Blush is the quickest way to bring life back into the face,” Briceno explains. Place it higher than you think—slightly back toward the temple—for an instant, wide-awake effect. Take any excess blush and tap it onto the lips for a “cohesive” look.

Eyes

You've got a few options here—each one easy, quick, and effective. “I open the eyes with one clean choice,” says Briceno. This could be curling lashes and a light coat of mascara, tightlining with an eyeliner pencil, or brushing up the brows and setting them. “The point is definition, not drama,” he says. “A little structure around the eyes makes the whole face look finished, even if everything else is minimal.”

Kasey Spickard

A headshot of makeup artist Kasey Spickard.Laura S. Fuchs

When you really need to save time but still want to complete as much of your usual routine as possible, Spickard recommends cutting your layering steps. "If you've only got five minutes, go with just creams and set everything with powder, or do your foundation and concealer and finish with all powders," he explains. “When I have time, I build everything with cream first, then set each individual area with powder. Pick a lane and put your pedal to the metal. Layering takes way more time."

Blush and bronzer

After concealing and brightening the undereye and any area that needs a little coverage, Spickard sweeps on bronzer and blush for contour and color. In addition to its important role as a contouring tool and skin warmer, Spickard likes to add a bit of bronzer to the eye as well, finishing with lots of mascara.

Eyeliner

If you want to “bump up” your five-minute face, Spickard recommends reaching for a dark brown eyeliner and smudging it across the top and bottom lashes and buffing it out with bronzer. “Honestly, in a pinch, I've used the brown eyeliner from the eyes as my lip liner and did it with one product,” he says.

Lip liner and gloss

Another way to add a little drama to your look without adding extra minutes to the countdown is a simple lip pencil. Spickard recommends pairing a darker lip liner with your favorite gloss for something that feels a little more elevated, especially for a night out. “This takes you from day to night super quickly with only two products,” he says.

Meet the experts:

  • David Birdwell is a makeup artist and director of global education & artistry at BareMinerals.
  • Christian Briceno is a makeup artist in New York City.
  • Ash K Holm is a makeup artist in Los Angeles.
  • Tayaba Jafri is a makeup artist and global beauty director at Laura Mercier.
  • Kasey Spickard is a makeup artist in New York City.
  • Jonet Williamson is a makeup artist in Atlanta.
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January 25, 2026 | rfoctq

The Summer Nail Color Trends of 2026 Will Have You Walking on Sunshine

Summer Nail ColorsCourtesy of @matejanova, @lunabeautty_, @samantharudge.beautySave StorySave this storySave StorySave this story

There aren’t many things a sunny summer day can’t fix. Warm rays on your skin, clear blue skies streaked with wispy clouds, and fragrant blooms lining sidewalks have a way of instantly lifting your mood. This season, you won’t just be seeing these feel-good hues on your walk around the block—you’ll also see them on your hands, feet, and social feeds.

Nail artists predict a surge of serotonin-boosting shades that will define summer 2026 nail color trends. Jin Soon Choi, an editorial nail artist in New York City, points specifically to airy blues and red-leaning oranges. Don’t expect Day-Glo neons, but rather high-impact hues, especially against breezy linen and crisp poplin.

Colorful summer nails may not be anything new, but they support a broader shift toward playful and saturated beauty looks. In makeup, Y2K-inspired shimmer is edging out the minimalist “clean girl” aesthetic, while brands like NYX and Ceremonia are leaning into sunny, high-impact packaging, like punchy oranges and pinks paired with ingredients like guava and coconut.

“I keep thinking we’ll get away from the typical bright shades, but they define summer,” says Sarah Chue, a nail artist in Los Angeles, who has her eye on fuchsia this season. “Bright pink with a cat-eye shimmer will be popular,” she says.

If these nail colors feel familiar, that’s because they are. Many of this season’s standouts have been building all year, gradually intensifying with each passing trend cycle. Spring’s softer colors—like foggy blue, brick red, and matcha latte—have deepened into sky blue, blood orange, and mint green for summer. Even butter yellow has warmed up into a richer marigold, signaling a full shift from muted to vivid. Ahead, discover all the summer 2026 colors we (and top nail artists) can’t wait to get on our fingers.

Sky Blue

JinSoon Nail Polish in Peace in branded component on a light gray backgroundSave to wishlistSave to wishlist

Jinsoon

Nail Polish in Peace

$18

JinSoon

SSone Lacquer in Forget Me Not in branded component on a light gray backgroundSave to wishlistSave to wishlist

Ssone

Lacquer in Forget Me Not

$25

Anthropologie

 CĂŽte Beauty Nail Polish in Sapphire Tide in branded component on a light gray backgroundSave to wishlistSave to wishlist

CĂŽte Beauty

Nail Polish in Sapphire Tide

$18

CĂŽte Beauty

Save to wishlistSave to wishlist

Courtesy of @m.o.n.a.j

Sky blue is one of summer’s more obvious color trends—but no less captivating. This blue feels “cool and clean,” says Choi—a refreshing counterpoint to the season’s high temps. It channels clear midday skies and coastal breezes, making it an easy, refreshing reset when brighter colors start to feel overwhelming.

While the trend leans toward light, airy blues (often dubbed baby blue), there’s room to play within the spectrum. Keep things soft and bright with JinSoon Nail Polish in Peace or SSone Lacquer in Forget Me Not, two misty tones that resemble an early morning sky, or go a touch deeper with Cîte Beauty Nail Polish in Sapphire Tide. With any of these shades, you’ll get the kind of manicure that complements everything from crisp linens to distressed denim

Sky blue nailsCourtesy of @JINsoonSky Blue nailsCourtesy of @gel.bymeganSky blue nailsCourtesy of @m.o.n.a.j

Fuchsia

Dazzle Dry Nail Lacquer in The Duchess in branded component on a light gray backgroundSave to wishlistSave to wishlist

Dazzle Dry

Nail Lacquer in The Duchess

$22

Amazon

Kokoist E-162 Cherry Grape in branded component on a light gray backgroundSave to wishlistSave to wishlist

Kokoist

E-162 Cherry Grape

$11

Kokoist

 OPI Gel Color in Glinda The Good in branded component on a light gray backgroundSave to wishlistSave to wishlist

OPI

Gel Color in Glinda The Good

$19

Premier Nail Supply

$19

Beyond Beauty

Image may contain: Cosmetics, Bottle, Perfume, Smoke Pipe, and Nail PolishSave to wishlistSave to wishlist

Chanel

Le Vernis Longwear Nail Color in Diva

$34

Nordstrom

$34

Chanel

Fuchsia is summer at full volume. Bold, punchy, and flirty, the pink hue brings instant energy to any manicure. It mirrors the vivid tones of tropical blooms and the brightest streaks of a sunset, making it feel right at home this time of year.

To translate the shade into a manicure this summer, try Dazzle Dry Nail Lacquer in The Duchess for a deep fuchsia nail set that works for fun day outings (like an amusement park trip), and elevated nighttime events (like dinner at a very exclusive rooftop restaurant). Kokoist E-162 Cherry Grape is a deep, moodier version of the color that’s still eye-catching. Chue loves OPI Gel Color in Glinda the Good. This punchy pink from the brand’s collaboration with Wicked only requires one to two swipes to achieve a high-impact look. Chanel Le Vernis Longwear Nail Color in Diva is a fuchsia that’s ultra-saturated and glossy, with a near-neon intensity.

Fuchsia nails for summerCourtesy of @matejanovaHot pink nails for summerCourtesy of @melenatedmaniFuchsia NailsCourtesy of @donebyhadleydunnFuchsia NailsCourtesy of JINsoon

Marigold

Orly Nail Polish in Claim to Fame in branded component on a light gray backgroundSave to wishlistSave to wishlist

Orly

Nail Polish in Claim to Fame

$10

Beyond Polish

AprĂšs Gel Couleur in Forever Marigold in branded component on a light gray backgroundSave to wishlistSave to wishlist

Aprés

Gel Couleur in Forever Marigold

$15

Beyond Polish

This cheery hue rivals the beauty of its namesake flower and a late-summer golden hour. “It’s kind of between butter yellow and bright lemon,” says Natalia Mercedes, a nail artist in New York City. Mercedes says this shade is popular among her clients who get aura nail designs.

OPI Nail Lacquer in Marigolden Hour hits it right on the nose with a subtle, glossy finish. For a gel option, the Best of Beauty Award-winning Aprés Gel Couleur in Forever Marigold is a creamy choice. And we love Orly Nail Polish in Claim to Fade, an opaque yellow with warm undertones.

Marigold NailsCourtesy of @nailbeesMarigold French NailsCourtesy of @she.doesnailsGlazed marigold French nailsCourtesy of @nailsbyzolaMarigold nailsCourtesy of @ingrid_nel_nail_artist

Blood Orange

Manucurist’s Green Natural Nail Polish in Coral Reef in branded component on a light gray backgroundSave to wishlistSave to wishlist

Manucurist

Green Natural Nail Polish in Coral Reef

$14

Ulta Beauty

$14

Bluemercury

AprĂšs Nail Gel Couleur in Prawn Queen in branded component on a light gray backgroundSave to wishlistSave to wishlist

Aprés

Nail Gel Couleur in Prawn Queen

$15

Beyond Polish

 DND Gel Polish in Canadian Maple in branded components on a light gray backgroundSave to wishlistSave to wishlist

DND

Gel Polish in Canadian Maple

$12

DND

Londontown’s Piccadilly Square in branded component on a light gray backgroundSave to wishlistSave to wishlist

Londontown

Piccadilly Square

$16

Amazon

$16

Beyond Polish

This zesty, sunlit citrus sits snuggly between orange and red, and delivers a juicy pop of color that feels warm, vibrant, and instantly summery, like the feeling you get as you sip a bubbly aranciata on an Italian streetside. This isn’t the first time a fiery orange has popped up this year; in January, it had a quieter moment when Kylie Jenner wore the tone not once, but twice. It felt like a flash in the pan then, but now, it feels right on time.

For blood orange nail polishes that draw attention in all the right ways, we’re partial to Manucurist’s Green Natural Nail Polish in Coral Reef, a creamy, red-tinged orange. AprĂ©s Gel Couleur in Prawn Queen and DND Gel Polish in Canadian Maple lean brighter with more obvious orange undertones—plus, they offer longer wear. Londontown’s Piccadilly is another feisty red-orange that captures the look with ease.

Blood orange nailsCourtesy of @kellykmbeautyBlood OrangeCourtesy of @matejanovaBlood orange nailsCourtesy of @lunabeautty_Blood Orange nailsCourtesy @chloesshaderoom

Cloud White

Olive & June Gel Polish in Icing Is The Best Part in branded component on a light gray backgroundSave to wishlistSave to wishlist

Olive & June

Gel Polish in Icing Is The Best Part

$12

Amazon

$12

Ulta Beauty

ILNP Studio Color in Coconut Cream in branded component on a light gray backgroundSave to wishlistSave to wishlist

ILNP

Studio Color in Coconut Cream

$10

Amazon

“No one is doing stark white in the summer anymore,” says Chue. Instead, she’s seeing a clear shift toward softer, more diffused takes, like eggshell, chantilly, and the diamond of the season: cloud white. This version is less crisp and high-contrast, and airier—a veil of white that lets a hint of the natural nail peek through. It’s a subtle change, but one that makes the classic summer white manicure feel lighter, more modern, and more wearable.

For this look, Chue reaches for Olive & June Gel Polish in Icing Is the Best Part, a milky, sheer white with a glossy, ethereal finish. ILNP Studio Color in Coconut Cream offers a similarly soft wash of color—a delicate veil of creamy white that builds beautifully. For a touch of dimension, Manucurist Natural Nail Polish in Nebula delivers a pearly option with subtle holographic shimmer that catches the light without overpowering the look.

Cloud white French manicureCourtesy of @ChuenailsCloudy white nailsCourtesy of @vanitebeautybarCloudy white nailsCourtesy of @matejanova

Mint

Sally Hansen Insta-Dri in Mint Me in St. Louis in branded component on a light gray backgroundSave to wishlistSave to wishlist

Sally Hansen

Insta-Dri in Mint Me in St. Louis

$8 $6 (25% off)

Amazon

$8

Ulta Beauty

$7

Walmart

 Aprés Glassea Eyed in branded component on a light gray backgroundSave to wishlistSave to wishlist

Aprés

Glassea Eyed

$15

Beyond Polish

Courtesy of @brushedbyb_

Mint green had a firm grip on nail trends in the 2010s, and now, it’s making its way back with a subtle update. Today’s take feels less sugary and more elevated, with airy, slightly earthy undertones—a far cry from the brighter, almost neon versions of our youth. The best part? Its versatility: Whether soft or slightly saturated, mint tends to flatter every complexion.

“If you’re someone who wants to wear a deeper color, but is still drawn to the mystique of mint, try a mint green with a seafoam undertone,” says Stephanie Stone, an editorial nail artist and Sally Hansen ambassador, who recommends Sally Hansen Insta-Dri in Mint Me in St. Louis. For a gel option, we love AprĂ©s Gel Couleur in Glassea Eyed, which has a creamy, high-shine finish.

Short square nails with netural mint nail polishCourtesy of @samantharudge.beautyMint cateye nailsCourtesy of @karlasoriginailkolorsShort square mint nailsCourtesy of @nail.envy.lorna

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November 10, 2025 | rfoctq

Julia Fox’s Vintage Pageant Queen Glam Is a Real Winner—See the Photos

Julia Fox attends an event in a yellow dress tiara and cooltoned makeup.Getty ImagesSave StorySave this storySave StorySave this story

What's your season? ICYMI, seasonal color analysis has made quite the comeback in recent years, and if you're in the market for some soft summer makeup inspiration, look no further than Julia Fox, whose vintage pageant queen glam details are equal parts sweet and cool.

While we don't know Fox's exact color season—she feels like a winter to me—she was definitely serving up a pretty-in-pastel palette at the 2026 Accessories Council Excellence Awards with her head-to-toe Betsey Johnson ensemble, tiara, and matching hair and makeup. (While you'd think spring would be a cool-toned palette in the Color Me Beautiful world, it's actually warm; summer is the cooler palette!)

The actor leaned into light, sugary-sweet tones, starting with the butter yellow tulle prom dress and carrying soft, light shades through to her makeup. Her lips and cheeks were a similar shade of cool-toned, prom-queen pink, with her blush concentrated on her cheekbones and upward. On her eyes, Fox chose a misty gray shadow, which she wore brushed across her entire lid, softly diffused out for just a hint of color. I was expecting to see thick, '60s-style winged-out liner to match the retro vibes of the poufy dress, but Fox skipped it in favor of just a few strokes of mascara on both top and bottom lashes.

Julia Fox wears a pastel dress pale pink and gray makeup and a tiara.Getty Images

You can't channel a retro pageant queen without big hair! Fox's hairstylist definitely pulled out the teasing comb for this one; the star wore her shoulder-length hair down with lots of volume at the crown—not quite Priscilla Presley-worthy volume, but an obvious “oomph” that set the stage for her adorable hair accessory: a classic small tiara accented with a pastel floral corsage.

Fox often embraces vintage details in her ever-changing beauty routine. During New York Fashion Week, she channeled a living doll with big, bouncy ringlets and purple-gray eye shadow, and at the 2026 Fashion Trust Awards, she looked like she walked right off the set of Valley of the Dolls, complete with a bouffant and baby pink lipstick. It might just be time to add a princessy pink shade or two to your spring and summer makeup rotation.

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October 20, 2025 | rfoctq

30 Best K-Beauty Deals from Amazon’s Summer Beauty Event 2026

Image contains Allure beauty director Sarah Kinonen with the CNP Propolis Lipcerin Lip Balm surrounded by a collage of...Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

[LAST UPDATED AT 1:07 P.M. ET ON MAY 6, 2026] If there’s ever a reason to stock up on your K-beauty favorites (or finally try the ones sitting in your cart), it’s Amazon’s Summer Beauty Event—and lucky for us, it’s still going strong. The deals are good—like, restock-your-entire-routine good—with markdowns on glow-boosting serums, skin-plumping face masks, and lightweight sunscreens that actually make you want to reapply. At this point, K-beauty brands may need no introduction (Biodance, Beauty of Joseon, and CosRx, anyone?), but we’re still happy to spotlight our favorites—along with a few newly added finds and some under-the-radar gems worth discovering.

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  • Best Amazon Summer Beauty Event Korean Skin-Care Deals
  • Best Amazon Summer Beauty Event Korean Makeup Deals
  • Best Amazon Summer Beauty Event Korean Hair-Care Deals
  • How We Find the Best Amazon Summer Event Beauty Deals
  • Why Trust Allure?

​​Best Amazon Summer Beauty Event K-Beauty Deals You Can Shop Now

Anua PDRN Hyaluronic Acid Hydrating Capsule Mist in branded component on a light gray backgroundA Mist-HaveAnua PDRN Hyaluronic Acid Hydrating Capsule MistJump to review$21

Amazon

CosRx The Peptide Collagen Hydrogel Eye Patches in branded tub component on a light gray backgroundPep UpCosrx The Peptide Collagen Hydrogel Eye PatchJump to review$23 $17 (26% off)

Amazon

Biodance Bio-Collagen Real Deep Mask in branded mask component on a light gray backgroundHappy DanceBiodance Bio-Collagen Real Deep MaskJump to review$19

Amazon

Medicube Collagen Night Wrapping Mask in branded tube component on a light gray backgroundAll Wrapped UpMedicube Collagen Night Wrapping MaskJump to review$19

Amazon

Laneige Hydro UV Defense EX Sunscreen SPF 50+ in branded tube component on a light gray backgroundWalking on SunshineLaneige Hydro UV Defense EX Sunscreen SPF 50+Jump to review$30

Amazon

Banila Co. Clean It Zero Original Cleansing Balm in branded tub component on a light gray backgroundZero EffortBanila Co Clean it ZeroJump to review$21

Amazon

Medicube No Cast Just Glow Collagen Sunscreen SPF 50 in branded tube component on a light gray backgroundCast AwayMedicube No Cast Just Glow SPF 50 SunscreenJump to review$22 $19 (14% off)

Amazon

And it’s not just skin care. The sale is packed with makeup picks—think cushion foundations, juicy lip tints, and dreamy blushes—as well as hair-care finds that treat your scalp like skin and leave strands glossy and healthy-looking. Whether you’re chasing that effortless, glassy glow this summer or looking to simplify your routine with multitasking formulas, this is your sign to stock up, especially since K-beauty is already known for being affordable (and now it’s even better on sale).

Best Amazon Summer Beauty Event Korean Skin-Care Deals

Allure contributing commerce writer Christa Joanna Lee applying the Anua PDRN Hyaluronic Acid Hydrating Capsule Mist and Anua Special Collagen Care Melting Patches

Christa Joanna LeeAnua PDRN Hyaluronic Acid Hydrating Capsule Mist in branded component on a light gray backgroundSave to wishlistSave to wishlist

Anua

PDRN Hyaluronic Acid Hydrating Capsule Mist

$21

Amazon

You’ve probably seen this sci-fi-looking bottle of Anua’s PDRN Hyaluronic Acid Oil Capsule Mist all over your feed—and yes, we can absolutely say it’s worth the hype. Each spritz floods skin with salmon-derived PDRN (a regenerative ingredient thought to help support skin repair, boost elasticity, and give that lit-from-within glow), along with hyaluronic acid and hydrolyzed collagen for hydration and bounce. “You can wear it alone or use it with the Anua Special Collagen Care Melting Patches for a DIY mask moment,” says Christa Joanna Lee, contributing commerce writer. “The glass-skin glow is so real with this one—it does make skin look damp, but it’s not sticky.”

Medicube Age-R Booster Pro in branded component on a light gray backgroundSave to wishlistSave to wishlist

Medicube

Age-R Booster Pro

$220 $210 (5% off)

Amazon

Allure editor in chief Jessica Cruel using the Medicube Age-R Booster Pro

Jessica Cruel

There aren’t that many microcurrent devices we reach for (in fact, fewer than a handful), so when one stands out, it’s a big deal. “I must say: This is the most powerful device I have ever used,” says editor in chief Jessica Cruel. Her everyday setting is the Derma Shot, while the MC Mode is a go-to for lymphatic drainage before a big event. “I find the user experience is better than many microcurrent devices I’ve used in the past.”

Associate beauty editor Annie BlayTettey wearing the CosRx The Peptide Collagen Hydrogel Eye Patch

Allure associate beauty editor Annie Blay-Tettey wearing the CosRx The Peptide Collagen Hydrogel Eye Patch

Annie Blay-TetteyCosRx The Peptide Collagen Hydrogel Eye Patches in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

Cosrx

The Peptide Collagen Hydrogel Eye Patch

$23 $17 (26% off)

Amazon

We all wish we were getting eight hours every night, but undereye masks are a clutch a.m. pick-me-up. CosRx’s Peptide Collagen Eye Patches deliver a cooling hit of hydration while helping to depuff, smooth, and brighten, thanks to niacinamide, caffeine, and peptides. “They make my undereye area feel soft, smooth, and supple,” says Annie Blay-Tettey, associate beauty editor.

 Rejuran Turnover Ampoule gray serum bottle on light gray backgroundSave to wishlistSave to wishlist

Rejuran

Turnover Ampoule

$52

Amazon

Allure commerce editor Sarah Han applying Rejuran Turnover Ampoule

Sarah Han

If serums are your everyday staples, ampoules are basically boosters—typically more tightly concentrated with actives and designed to kick your results up a notch. This Rejuran injectable-packed formula comes from the makers of Korea’s buzzy Rejuran injectable, so while it won’t mimic the exact results you’d get in-office, Rejuran’s Turnover Ampoule offers a much more approachable (and needle-free) way to tap into those benefits. “The more I use this serum, the more lifted my skin looks,” says Sarah Han, commerce editor.

Lee applying the Biodance Bio-Collagen Real Deep Mask

Christa Joanna LeeBiodance Bio-Collagen Real Deep Mask in branded mask component on a light gray backgroundSave to wishlistSave to wishlist

Biodance

Bio-Collagen Real Deep Mask

$19

Amazon

Come for the TikTok-worthy peel-off moment, stay for the glass skin. Biodance’s Bio-Collagen Real Deep Mask is an overnight sheet mask packed with ultra-low-molecular-weight collagen and hyaluronic acid to deliver all that plumping, glow-boosting goodness deeper into the skin. “By morning, my skin feels deeply hydrated with zero effort as it does its thing while I sleep,” says Lee.

Medicube Collagen Night Wrapping Mask in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

Medicube

Collagen Night Wrapping Mask

$19

Amazon

Allure features director Dianna Singh removing the Medicube Collagen Night Wrapping Mask

Dianna Singh

If you’ve been around here for a minute, you’ve probably seen (and rewatched) this video of our editor peeling off the viral Medicube Collagen Night Wrapping Mask. “The way my skin looks with a layer of this mask is exactly how I want my skin to look without it: glassy, glowy, and clear,” says Dianna Singh, features director. It forms a soft, flexible film over your face that locks in moisture and active ingredients while you sleep, with hyaluronic acid to plump, niacinamide to smooth and refine, and ceramides to help seal in hydration and support the skin barrier.

Lee applying the Laneige Hydro UV Defense EX Sunscreen SPF 50+

Christa Joanna LeeLaneige Hydro UV Defense EX Sunscreen SPF 50+ in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

Laneige

Hydro UV Defense EX Sunscreen SPF 50+

$30

Amazon

We could fill our carts with Korean sunscreens alone (yes, they’re that good), but this one is especially worth it. Laneige’s Hydro UV Defense Sunscreen has a silky, fluid texture that feels more like skin care than SPF, thanks to glycerin and the brand’s hydro-ionized mineral water (a blend of magnesium, calcium, and zinc salts that help support the skin barrier, balance hydration, and keep things calm). It also doesn’t pill or look cakey (even over makeup, per our tester), so reapplying every two hours is actually doable.

Banila Co. Clean It Zero Original Cleansing Balm in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

Banila Co

Clean it Zero

$21

Amazon

Former Allure commerce writer Jennifer Hussein using the Banila Co. Clean It Zero Calming Cleansing Balm

Jennifer Hussein

From waterproof eye makeup to long-wearing lip stains, this cleansing balm doesn’t mess around. “Its makeup-removing abilities are unmatched,” says Jennifer Hussein, contributing writer. One dollop of the sorbet-like formula melts into skin, breaking down full-coverage makeup with zero aggressive rubbing, while a blend of five cica extracts helps soothe and comfort sensitive skin.

Allure commerce producer Sarah Hoffmann removing the Sungboon Editor Deep Collagen Overnight Mask

Sarah HoffmannSungboon Editor Deep Collagen Overnight Mask in branded components on a light gray backgroundSave to wishlistSave to wishlist

Sungboon Editor

Deep Collagen Overnight Mask

$19

Amazon

Another mask made to work while you snooze (what can we say, we love a multitasker), Sungboon Editor’s Deep Collagen Overnight Mask is packed with collagen and multiple peptides for a serious hydration boost that’s still gentle enough for sensitive skin. And don’t worry, it actually stays put: “I roll around a lot when I sleep, and it was still tacked to my face when I woke up,” says Sarah Hoffman, commerce producer.

Beauty of Joseon Revive Eye Serum: Ginseng + Retinal in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

Beauty of Joseon

Revive Eye Serum

$17

Amazon

Han applying the Beauty of Joseon Revive Eye Serum

Sarah Han

Give Beauty of Joseon’s Revive Eye Serum a few weeks, and it might just settle the whole “do you really need an eye cream?” debate (turns out, you do). “It has a lightweight, custardy-gel texture that absorbs almost immediately and makes my undereyes look a tad brighter and less puffy the next morning,” says Han. Stabilized retinal delivers smoothing benefits with less risk of irritation, ginseng helps revive dull, tired-looking skin, and glycerin keeps everything comfortably hydrated.

Han applying the CosRx The 6 Peptide Skin Booster

Sarah HanCosRx The 6 Peptide Skin Booster Serum clear and white bottle on light gray backgroundSave to wishlistSave to wishlist

Cosrx

The 6 Peptide Skin Booster

$25 $18 (28% off)

Amazon

One pump of this editor’s favorite and you’ll wonder what took you so long to try CosRx’s The 6 Peptide Skin Booster. “I’m obsessed with the texture,” says Han. “I use this as a toner, a.k.a. the first step following cleansing, and I like that it’s not watery—more akin to a lightweight gel serum.” True to its name, it’s loaded with peptides to help balance excess oil, boost elasticity, and bring back that glow.

Medicube No Cast Just Glow Collagen Sunscreen SPF 50 in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

Medicube

No Cast Just Glow SPF 50 Sunscreen

$22 $19 (14% off)

Amazon

Han applying the Medicube No Cast Just Glow Collagen Sunscreen SPF 50

Sarah Han

No promises that by the time you finish reading this, Medicube’s No Cast Just Glow SPF 50 will still be in stock. (Could our resident K-beauty expert calling it “the glowiest sunscreen ever” have something to do with it? We think so.) Niacinamide helps brighten and even things out, while hyaluronic acid floods skin with hydration for a plump, fresh look. Collagen and peptides bring the bounce, and a hit of soothing Centella asiatica keeps everything calm and happy.

Blay-Tettey applying the Beauty of Joseon Glow Serum

Annie Blay-TetteyGlow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer in branded clear bottle with white pipette on light gray backgroundSave to wishlistSave to wishlist

Beauty of Joseon

Propolis + Niacinamide Glow Serum

$27 $24 (11% off)

Amazon

“I’m always on a quest to find products that boost my skin’s glow, and this niacinamide-based serum has been a great addition,” says Blay-Tettey. Inspired by Korea’s Joseon Dynasty, which celebrated graceful, natural elegance, it helps smooth uneven texture and refine the look of pores with betaine salicylate (a gentle beta hydroxy acid), while turmeric pairs with niacinamide to brighten and calm skin.

Torriden Dive-In Low-Molecular Hyaluronic Acid Soothing Cream in clear jar with white capAmazonSave to wishlistSave to wishlist

Torriden

Dive In Soothing Cream

$27

Amazon

Han applying the Torriden Dive In Soothing Cream

Sarah Han

Hyaluronic acid isn’t exactly new, but Torriden’s Dive In Soothing Cream takes it to the next level with five types that leave skin feeling practically drenched. Hee Jin Koh, MD, a board-certified dermatologist based in New Jersey, keeps this on her vanity for its featherlight gel-cream texture that layers well under sunscreen and makeup. “The experience of applying this cooling, refreshing cream is just 10/10 all around,” says Han.

Allure former senior news editor Nicola Dall’Asen using the Man:yo Pure Cleansing Oil

Nicola Dall'AsenMan:yo Cleansing Oil in branded bottle component on a light gray background with best of beauty 2025 seal in the top right cornerSave to wishlistSave to wishlist

Ma:nyo

Cleansing Oil

$23 $18 (22% off)

Amazon

Ma:nyo’s Cleansing Oil is an Allure editor favorite that’s stood the test of time—more than a decade after its debut, it’s still picking up a 2025 Best of Beauty Award, which says a lot. Packed with 14 antioxidant-rich plant oils, it moisturizes and plumps while argan kernel oil helps balance sebum and support cell turnover for a smoother-looking complexion. “It’s the only reason my facialists are always telling me there’s no need for extractions,” says Nicola Dall’Asen, former senior news editor.

Best Amazon Summer Beauty Event Korean Makeup Deals

Clio Kill Lash Superproof Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

Clio

Kill Lash Superproof Mascara

$15

Amazon

Lee applying the Clio Kill Lash Superproof Mascara

When you want your mascara to do it all—volumize, lift, and lengthen—Clio’s Kill Lash Superproof Mascara needs to be in your rotation. “Even my tiny, stubby lashes get definition and thickness—and importantly, no smudging,” says Lee. The slim brush is especially forgiving on short lashes, catching them right at the root without smearing.

Han applying the Unleashia Glitterpedia Eye Palette in No.1 All of Glitter

Sarah HanUnleashia Glitterpedia Eyeshadow Palette in branded component on a light gray backgroundSave to wishlistSave to wishlist

Unleashia

Glitterpedia Eyeshadow Palette

$26 $20 (23% off)

Amazon

No matter your age, we firmly believe there’s room for a little sparkle moment. Unleashia’s Glitterpedia Eyeshadow Palette delivers just that. It mixes matte, shimmer, and multidimensional glitter shades that feel surprisingly wearable—even for everyday looks. “I like how they brighten and emphasize my eyes without creating shadows, and there’s very little (if any!) blending required,” says Han.

Clio Kill Cover Founwear Cushion in branded powder component with cusion on a light gray backgroundSave to wishlistSave to wishlist

Clio

Kill Cover Founwear Cushion

$25

Amazon

Lee applying the Clio Kill Cover Founwear Cushion

Christa Joanna Lee

Clio’s Kill Cover Founwear Cushion comes in a sleek compact that makes applying your base almost too easy. Press the puff into the mesh, and it dispenses just the right amount of product without any spillage. “While it’s buildable, you won’t really need multiple passes for it to even out your skin tone,” says Lee. Like many cushion foundations, shade ranges can skew limited—K-beauty brands have historically catered to a narrower spectrum—but this one is a bit more impressive, with 20 shades to choose from. Plus, the lightweight, peptide-infused formula isn’t heavily pigmented, giving it a little more flexibility across tones.

Han applying the Peripera Mood Glowy Tint

Sarah HanPeripera Ink Mood Glowy Tint in branded component on a light gray backgroundSave to wishlistSave to wishlist

Peripera

Ink Mood Glowy Tint

$13

Amazon

These Hwahae (Korea’s go-to beauty review app) chart-topping lip stains are very affordable—even before the discount—come in a wide range of hues, and feel as hydrating as a balm. “Whether you like to go subtle or bold, this tint is incredibly buildable and accommodates all preferences,” says Han.

P.S. Click the checkbox that says “coupon price” for $9.03 to get the discount!

CNP Propolis Lipcerin Lip Balm in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

CNP

Propolis Lipcerin Lip Balm

$18 $16 (11% off)

Amazon

Allure beauty director Sarah Kinonen applying the CNP Propolis Lipcerin Lip Balm

Sarah Kinonen

Whether you wear it solo, swipe it on as a hydrating base, or layer it over lip color for extra sheen, CNP’s Propolis Lipcerin Lip Balm feels less like a waxy balm and more like a treatment for dry lips. “It’s a thick consistency, thanks to the propolis (a.k.a. ‘bee glue,’ which is antimicrobial and anti-inflammatory), but it instantly melts onto lips like butter—and lasts,” says Sarah Kinonen, beauty director.

Allure former commerce writer Lily Wohlner applying the Dr. Jart+ BB Premium Beauty Balm

Lily WohlnerDr. Jart+ BB Premium Beauty Balm pale tan tube on light gray backgroundSave to wishlistSave to wishlist

Dr. Jart+

BB Premium Beauty Bal

$49

Amazon

Whenever you need a break from full-coverage foundation—or if a more natural look is just your speed—Dr. Jart+’s Premium Beauty Balm is a my-skin-but-better go-to. It seamlessly evens out skin tone with a blend of soy, licorice, vitamin C, niacinamide, and arbutin, that “evens out imperfections while still looking light and natural,” says Lily Wohlner, former commerce writer. And with SPF 40, it adds a little extra insurance on top of your standalone sunscreen.

Hera Sensual Tinted Shine Lip Serum in branded components on a light gray backgroundSave to wishlistSave to wishlist

Hera

Sensual Tinted Shine Lip Serum

$35

Amazon

If you were just looking at the ingredient list, you might think this was a face serum, but it’s actually for lips. Hera’s Sensual Tinted Shine Lip Serum blurs the line between skin care and lip color, relying on multiple forms of hyaluronic acid to pull in and lock in moisture, plus squalane, camellia seed oil, and ceramides to reinforce the lip barrier and smooth dryness. It repairs dry, chapped lips while leaving behind shiny, long-lasting color (proof that your lips can glow just as much as your skin).

Jung Saem Mool Artist Cushion Highlighter in branded component on a light gray backgroundSave to wishlistSave to wishlist

Jung Saem Mool

Artist Cushion Highlighter

$23

Amazon

It’s a bummer when you’ve spent all that time perfecting your base only for your highlighter to lift it right off. Jung Saem Mool’s Artist Cushion Highlighter sidesteps that issue completely, allowing you to tap on a dewy, multidimensional glow without lifting or smearing what’s underneath. It’s also infused with ceramides and peptides, so while you’re getting that fresh, lit-from-within finish, you’re also helping support your skin barrier and comforting skin. Win-win.

P.S. Click the checkbox that says “coupon price” for $18.40 to get the discount!

Rom&nd Better Than Cheek in branded component on a light gray backgroundSave to wishlistSave to wishlist

Rom&nd

Better Than Cheek

$12

Amazon

If you love a hint of color with that skin-like, soft-matte finish, Rom&nd’s Better Than Cheek melts in so seamlessly—no telltale powder streaks in sight. The shades, soft pastels inspired by dried fruits (Strawberry Milk is the dreamiest pink), add a fresh, diffused wash of color that’s trending everywhere right now.

Tirtir Mask Fit Waterproof Setting Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

Tirtir

Mask Fit Waterproof Setting Spray

$15

Amazon

What’s the point of a fresh summer makeup haul if it’s just going to melt off in the heat? TirTir’s Mask Fit Waterproof Setting Spray locks everything in place for up to 24 hours, holding strong through sweat, humidity, and pool days without feeling sticky or heavy. It leaves behind a breathable, semi-matte finish that stays fresh and comfortable on all skin types.

Best Amazon Summer Beauty Event Korean Hair-Care Deals

Medicube Rosemary PDRN Clarifying Thickening Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

Medicube

Rosemary PDRN Clarifying Thickening Shampoo

$27 $24 (11% off)

Amazon

Lee after using the Medicube The Rosemary PDRN Clarifying Thickening Shampoo

Christa Joanna Lee

Did you hear? Medicube is now offering hair care, which makes sense given that K-beauty has always treated the scalp like the rest of your skin. The Rosemary PDRN Clarifying Thickening Shampoo pairs soothing, barrier-supporting PDRN with circulation-boosting rosemary to help reduce flakes, calm itchiness, and support fuller-looking hair. “The tingly-ness of this shampoo feels so refreshing and revitalizing on my scalp,” says Lee. “I’ve noticed less itchiness, a boost in volume, and fewer flakes.” The corresponding conditioner contains the same ingredients and is meant to be used directly on the scalp, not just the mid-lengths to ends.

Han applying the Aromatica Rosemary Root Enhancer

Sarah HanAromatica Rosemary Root Enhancer in branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

Aromatica

Rosemary Root Enhancer

$20 $18 (10% off)

Amazon

We debated a separate hair-care section on this list—after all, K-beauty treats the scalp like skin. Aromatica’s Rosemary Root Enhancer is all about TLC for your scalp by blending nutrient-rich staples like rice, soybean, and sesame with ginger, rosemary oil, and a hit of menthol for an instantly refreshed feel. “This cooling root spray curbs any itchiness and discomfort,” says Han.

CosRx Peptide 132 Hair Bonding Oil Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

Cosrx

Peptide 132 Hair Bonding Oil

$23 $19 (17% off)

Amazon

Allure senior commerce director Shanna Shipin applying the CosRx Peptide 132 Ultra Perfect Hair Bonding Oil Serum

Shanna Shipin

CosRx is here to match glass hair with your glass skin. Its Peptide-132 Hair Bonding Oil is a lightweight fix that helps strengthen damaged bonds, smooth frizz, temporarily seal split ends, and add glossy shine—without weighing hair down. “This hair oil serum has also been great with extra dry ends and doesn’t leave your hands feeling super greasy,” says Shanna Shipin, senior commerce director.

Lee applying the Mise en ScĂšne Argan Oil Repair Mask

Christa Joanna LeeMise en ScĂšne Argan Oil Repair Mask in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

Mise en Scene

Argan Oil Repair Mask

$20

Amazon

Packed with argan oil, amino acids, and keratin-like proteins, Mise en Scùne’s Argan Oil Repair Mask mends dry, damaged, or overprocessed hair to leave it soft, glossy, and tangle-free. “It’s surprisingly rich for a K-beauty product,” yet delivers deep moisture without leaving hair feeling coated, says Marie Jhin, MD, a board-certified dermatologist based in San Carlos, California.

British M Hydrate Hair Butter in branded component on a light gray backgroundSave to wishlistSave to wishlist

British M

Hair Butter

$34

Amazon

Despite the name, British M’s Hair Butter is anything but greasy. Shea butter and argan oil provide deep hydration, while hydrolyzed collagen, oat protein, and sweet almond protein help strengthen dry, weakened strands. The texture feels “rich but breathable,” delivering frizz control and definition without weighing down hair, says Cherin Choi, a hairstylist and colorist based in Los Angeles.

How We Find the Best Amazon Summer Event Beauty Deals

Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty Award winners, and those that our editors and experts have tried and given a stamp of approval.

Why Trust Allure?

No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

More K-beauty goodness, right this way:

  • Korean Makeup Is the New Frontier of K-Beauty
  • 12 Best Korean Hair Treatment Products for the Glass Hair of Your Dreams
  • The Best Korean Skin Care for Dry Skin to Get Lasting Hydration
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August 30, 2025 | rfoctq

Watercolor Nails Are This Summer’s Dreamiest Nail Art Trend

Watercolor nails Summer 2026Courtesy of @thehaloeffectbyangel, @donebyhadleydunn, and @d_summons_theeSave StorySave this storySave StorySave this story

Have you ever gotten lost in a watercolor painting? Following its fluid washes of pigment and tracing each brushstroke as it melts into the next brings art lovers—including us at Allure—a sense of peace. This season, nail artists are bringing that vibe into their manicures. Watercolor nails echo the romance of Impressionist paintings and feature sheer, blended color that feels expressive and artistic.

Nail artists are particularly excited about the trend, as it allows them to fully tap into their creative range. “I love watercolor nails and being able to use actual art supplies to create unique nail designs,” says Hadley Dunn, a nail artist based in Kentucky.

There are several ways to achieve this look. Dunn prefers a more literal approach: “I coat my base in a matte topcoat before using watercolor paint on the nail and sealing it with a [glossy] topcoat,” she says.

When San Sung Kim, a Korean nail artist, creates her watercolor nails, she starts with a cat-eye base, as its light-shifting shimmer particles make the finished look more dynamic. “I have been working with velvet polishes since the beginning of my nail journey, and I always try to come up with fresh new takes,” she previously told Allure, noting that colorful swirl candies inspire her take on watercolor nails.

Pink watercolor nailsCourtesy of @SansungnailsGreen watercolor nailsCourtesy of @sansungnails

Kim then uses a nail art marker (a felt-tip pen filled with polish) to paint swirls and patches in varying sizes, before taking a wet nail brush to blur her hand-painted design for a realistic watercolor look. The result? A dreamy manicure that would feel at home next to paintings by Monet and Renoir.

Courtesy of @nailzzwithannie

Some nail artists, like New York City-based Natalia Mercedes, prefer using an airbrush to achieve watercolor paint’s signature blend. “It’s similar to how aura nails are created with an airbrush,” Mercedes says, noting that she uses polish formulated specifically for the tool (like the polishes from Favai) and builds color in sheer, controlled layers.

With color theory in mind, each shade subtly shifts the one beneath it: “When I layer yellow over blue, I get a bit of green, and that’s what creates that seamless, diffused effect,” Mercedes adds. To keep the layering intentional rather than muddy, she lightly cures each layer before adding the next.

Annie Ngo, a nail artist in Atlanta, uses a more unconventional method: dabbing eye shadow pigments onto the nail in layers to achieve the watercolor effect. Ngo coats each nail with a matte primer, which creates a smooth base, before buffing the powder across the surface with a nail sponge. She does this with multiple colors, allowing them to overlap at the edges to create that beautifully blurred look, then seals the look with a glossy top coat.

No matter how it’s achieved, it’s undeniable that the soft, dreamy nail look is one we’ll be seeing everywhere this summer. Ahead, collect inspo for your watercolor manicure.

Bright watercolor nails

Image may contain Body Part Finger Hand and PersonCourtesy of @karin.naileditBright Watercolor NailsCourtesy of @kimkimnailsBright watercolor nailsCourtesy of @donebyhadleydunn

Jewel-toned watercolor nails

Jeweltoned watercolor nailsCourtesy of @d_summons_theeJeweltoned watercolor nailsCourtesy of @deesummonsthee

Floral watercolor nails

Floral watercolor nailsCourtesy of @bees.knees.nailsFloral watercolor nailsCourtesy of @bexbeautynails

Watercolor fruit nails

Courtesy of @danis.manisStrawberry watercolor nailsCourtesy of @nailsbyninnBluberry watercolor nailsCourtesy of @jazzynails.x

Milky watercolor nails

Milky watercolor nailsCourtesy of @friskynails

Rainbow watercolor nails

Rainbow watercolor nailsCourtesy of @thehaloeffectbyangel

Discover more nail art trends:

  • This Summer’s Top Nail Art Trends Are All About Feel-Good Finishes
  • Gem Nails Are the Most Nostalgic Nail Art Trend of 2026
  • These Are the Best South Korean Nail Trends of 2026
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August 7, 2025 | rfoctq

6 Best Hair-Dryer Brushes for Your Easiest At-Home Blowouts

Image may contain Head Person Face Black Hair Hair Adult Photography and PortraitCollage: Paula Balondo; Source images: Courtesy of Shanna Shipin and brandsSave StorySave this storySave StorySave this story

If there’s one styling tool our editors rely on the most, it’s the best blow-dryer brushes. These innovative, two-in-one tools help you achieve a professional-level blowout, no salon appointment (or sore arms) required. While they won’t fully replace your blow-dryer—you’ll still want to rough-dry first—they’re a game-changer once hair is damp, cutting down on frizz, styling time, and the dreaded arm workout. Even if you've gotten used to—or resigned yourself to—maneuvering your blow-dryer and round brush simultaneously, trust us when we say hair-dryer brushes make styling more controlled, easier, faster, and smoother.

Our Top Hair-Dryer Brushes

  • Best Overall: Dyson Airwrap Co-anda2x Multi-Styler and Dryer, $749
  • Best for Quick Styling: GHD Duet Blowdry, $429
  • Best for Beginners: T3 Airebrush, $150
  • Best for Curly Hair: Shark Glossi Blowout Brush, $180

The concept of a hair dryer brush is simple yet intuitive: The handy, two-in-one tool combines the detangling ability of a brush with the power of heat, allowing you to style, volumize, and blow-dry your hair to perfection. “Blow-dry brushes work for most hair types—fine, wavy, straight, medium, and even very thick hair if the sections are small enough,” says Reagan Baker, a stylist based in New York City, adding that they’re the closest you can get to a professional blowout without needing expert technique. Interest piqued? Keep reading to learn more about our tried-and-true picks

Frequently Asked Questions

  • How do I get the most out of a hair-dryer brush?
  • How do I minimize heat damage from a hair-dryer brush?
  • Are hair-dryer brushes easier to use than traditional hair-dryers?
  • How do I clean my hair-dryer brush?
  • Meet the experts
  • How we test and review products
  • Our staff and testers

Best Overall: Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Image may contain: Appliance, Blow Dryer, Device, Electrical Device, Brush, and ToolSave to wishlistSave to wishlist

Dyson

Airwrap Co-anda2x Multi-Styler and Dryer

$750

Amazon

$750

Nordstrom

$749

Sephora

Allure senior commerce director Shanna Shipin using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Shanna Shipin

Why it's worth it: As far as we're concerned, the Dyson Airwrap Co-anda2x is one of the most powerful, user-friendly blow dryer brushes on the market. We love it for its fast dry times, thanks to a high-powered motor that spins 150,000 times a minute (more than any other Dyson tool motor, by the way). It's also ultra-lightweight, at 0.9 pounds, and automatically shuts off when you put it down (so you'll never again wonder whether you unplugged it). The suite of attachments makes it easy to define your curls or straighten your strands, for soft, sleek, hair-commercial-worthy styles.

The Airwrap Co-anda is available in two versions: Curly+Coily and Straight+Wavy. Both have five attachments, with a few differences. Our tester is using the Curly+Coily version, which comes with a diffuser for bouncy curls and a wide-tooth tension comb that gently stretches and smooths hair. The Straight+Wavy version features an Airsmooth attachment that straightens without a hot plate and a 1.2-inch curling barrel instead. It all bundles up into a sleek case you can easily keep on your vanity or under your sink.

Shipin before using the Dyson Airwrap Coanda 2x

Shipin before using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Shanna ShipinImage may contain Head Person Face Photography Portrait Adult Black Hair Hair Cosmetics Lipstick and Body Part

Shipin after using the Dyson Airwrap Co-anda2x Multi-Styler and Dryer

Shanna Shipin

Tester feedback from senior commerce director Shanna Shipin

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“This is the best Dyson tool I have ever tried—period. I have type 3A curly hair that I sometimes wear natural and sometimes blow-dry; this version of the Airwrap gets whatever look I want to achieve done in 15 minutes or less (yes!). This is coming from someone with low-porosity hair that takes seemingly forever to dry. The fact that I can get my curly hair handled before one of my two kids notices I'm gone is a miracle in itself. I love to use the round brush to create gentle tension that makes my blowouts last for days on end; the attachment is a vast improvement over the older version, IMO. This new iteration gets far closer to the roots for a more natural finish. There's zero frizz, all volume, and just the most Farrah Fawcett-like hair of your life—no tugging, singing, or sore arms necessary. And the diffuser? There are two settings, and both are so effective at giving you bouncy and juicy curls. One really amazing feature is that the tool automatically shuts off when it senses that it’s been put down, an unexpected but much-loved perk for routine stylers like me.

If you have the original Airwrap, if you're new to multi-stylers, or if you're Dyson-curious, this is the product to buy—especially in this new Amber Silk color. It’s a pretty warm honey that's more my style than the classic midnight blue. Any Dyson is an investment, and while this one's steep, you'll be able to kiss your curling iron, blow dryer, and straightener goodbye with a single hot tool. For curly girls especially, it's nice to have a tool that feels tailor-made for your routine. The only person I might not recommend it for? A constant traveler who loves doing their hair on the go; the power cord is heavy and not very compact, making this less frequent flier-friendly than other stylers on the market.” —Shanna Shipin, senior commerce director

More to know

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  • Best for: all hair types and textures
  • Weight: 0.9 lbs
  • Wattage: 1600W
  • Noise level: moderate
  • Attachments: 5

Best for Quick Styling: GHD Duet Blowdry

GHD Duet Blowdry in branded wired component on a light gray backgroundSave to wishlistSave to wishlist

GHD

Duet Blowdry

$429

Amazon

$429

Nordstrom

$429

Ulta Beauty

Allure contributing commerce writer Christa Joanna Lee using the GHD Duet Blowdry

Christa Lee

Why it's worth it: Even with a blow-dryer brush that cuts your routine in half, there’s nothing more frustrating than a perfect blowout that deflates the minute you step outside. The GHD Duet Blowdry Hair Dryer Brush could never: It keeps your blowout bouncy and humidity-resistant for up to 24 hours—so even muggy weather won’t ruin your look. Its proprietary Heat-Air Xchange Technology evenly distributes heat and airflow through the brush—while built-in sensors monitor the temperature up to 400 times per second—to speed up drying, smooth frizz, and boost shine without overheating hair. And for damage-conscious stylers, GHD’s clinicals report “no thermal hair damage detected after 100 cycles of four passes on thoroughly towel-dried hair.” Translation: This tool checks every box for a long-lasting, damage-free blowout. “It’s truly effortless and delivers a polished, salon-quality finish in a fraction of the time. The craftsmanship and quality are unmatched,” says Linda Gattineri, a colorist based in Del Mar, California.

Lee before using the GHD Duet Blowdry

Lee before using the GHD Duet Blowdry

Christa LeeLee after using the GHD Duet Blowdry

Lee after using the GHD Duet Blowdry

Christa Lee

Tester feedback from contributing commerce writer Christa Joanna Lee

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“My strands usually get wild when I air-dry, but the before photo (at about 80% dry, as GHD instructs) shows the difference—rolling each section down with its smooth tension makes styling easy without tugging. It’s a little heavier than some tools I’ve tested (close to three pounds), but because it dries hair so quickly, you’ll barely notice the weight. I never knew my hair could possibly be this frizz-free and shiny.” —Christa Joanna Lee, contributing commerce writer

More to know

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  • Best for: all hair types
  • Weight: 2.82 lbs
  • Wattage: Approx 260W
  • Noise level: moderate
  • Attachments: none

Best for Beginners: T3 Airebrush

T3 AireBrush One-Step Hair Dryer Brush: A white blow-dryer brush on a light gray backgroundSave to wishlistSave to wishlist

T3

Airebrush

$150 $105 (30% off)

Amazon

$150

Sephora

Allure commerce producer Sarah Hoffmann using the T3 Airebrush Duo with the round brush attachment

Sarah Hoffmann

Why it's worth it: New York City-based hairstylist Jennifer Korab calls the T3 Airebrush One Step her go-to blowout brush, especially for beginners, because it has everything you need for easy styling: multiple heat and speed settings, smooth bristles, and a lightweight design. Head’s up (literally): There are two versions of the Airebrush. One is outfitted with an oval head and the other with a round head. We’ve tested and loved both, but there are some key differences. The oval brush is slightly wider in diameter, making it ideal for thicker, longer hair. Its flatter edges help add soft waves, bends, and that just-left-the-salon lift. The round brush, on the other hand, is slimmer and better for shorter hair that doesn’t require as much surface area. It gets into hard-to-reach edges around the crown of the head way easier and creates a sleeker, more polished finish with a subtle flip at the ends. Thanks to the ceramic barrel and smooth bristles, both brushes literally feel like you’re brushing your hair with a comb—no pulling or tugging. Finish with the Cool Shot setting, which activates a burst of cool air to lock in shine and set your style.

Hoffmann before using the T3 Airebrush Duo

Hoffmann before using the T3 Airebrush Duo with the round brush attachment

Sarah HoffmannHoffmann after using the T3 Airebrush Duo

Hoffmann after using the T3 Airebrush Duo with the round brush attachment

Sarah Hoffmann

Tester feedback from commerce producer Sarah Hoffmann

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“This was the first blow-dryer brush I've ever used, so it'll always hold a special place in my heart. It's pretty quiet for how powerful it is, and it's not particularly heavy either. I like holding it upside down and letting my hair wrap around the round barrel as I pull the brush through while twisting. I prefer a curly blowout and find that letting a freshly passed strand cool slightly on the barrel before releasing it really helps maintain the shape for a long time. A little bit of mousse to prep and hairspray to finish really help with longevity too, especially if your hair is textured.” —Sarah Hoffman, commerce producer

More to know

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  • Best for: all hair types and textures
  • Weight: 16 oz
  • Wattage: 1200W
  • Noise level: low
  • Attachments: 1 (you can purchase it with the oval or round attachment, but they're not interchangeable)

Best for Curly Hair: Shark Glossi Blowout Brush

Save to wishlistSave to wishlist

Shark

Glossi Blowout Brush

$180 $130 (28% off)

Amazon

$180

Nordstrom

$180

Ulta Beauty

Shipin using the Shark Glossi Blowout Brush

Shanna Shipin

Why it's worth it: If you have curly or coily hair and want a blow-dry brush that protects your texture instead of fighting it, the Shark Glossi Blowout Brush has a teardrop-shaped barrel that hugs close to the roots and gently smooths hair from end to end. Combining a round brush, ceramic hot tool, and air styler in one, it glides through textured hair (no annoying snagging) for quick drying, defined volume, and long-lasting shine. The brand’s Gloss Lock Technology locks in up to 24 hours of frizz-resistant smoothness, while Smart Heat Sense Technology monitors temperature 1,000 times per second to stay below 302°F—the sweet spot in protecting delicate curls prone to breakage.

Shipin before using the Shark Glossi Blowout Brush

Shipin before using the Shark Glossi Blowout Brush

Shanna ShipinShipin after using the Shark Glossi Blowout Brush

Shipin after using the Shark Glossi Blowout Brush

Shanna Shipin

Tester feedback from Shipin

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“My fastest routine hack ever? Using this Shark Glossi brush. This gets me and my curly hair out of the shower and through the front door in 20 minutes, flat. The handle is smaller than the average blow-dryer brush that I've used, making it easier and more comfortable to maneuver around my head (especially important if you're in a rush to begin with), and it can be used on dry or wet hair. I love how straightforward the product is, but be patient with the motions: you'll need to practice a bit to ensure you use the straightening section correctly when transitioning from wet to dry. Once you have it down, the whole thing is a breeze.

It's not a tool I'd use for styling—given that the head is so large, I definitely need to get closer to the roots or S-wave my hair with a straightener—but that's not what it's for! The Glossi is great for quick and smooth utility drying, and would be great for travel. Don't want to chance it on a hotel blow dryer, or pack multiple tools? This is your one and done. (PS: The Shark Speed Style has a much smaller head that lets you style and blow-dry simultaneously; I use this one more often when I have time on my hands.)” —Shanna Shipin, senior commerce director

More to know

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  • Best for: all hair types and textures, especially curly or coily hair
  • Weight: 1.6 lbs
  • Wattage: 1300W
  • Noise level: 11.25 amps
  • Attachments: none

Best Volumizing: Drybar The Double Shot

Dry Bar The Double Shot yellow blow dryer brush on light grey backgroundSave to wishlistSave to wishlist

Drybar

The Double Shot

$155

Amazon

$155

Sephora

Former Allure content director Kara McGrath using the Drybar The Double Shot

Kara McGrath

Why it's worth it: The Drybar The Double Shot packs everything we love about visiting a Drybar salon into a handy hot tool. The technology is straightforward: ionic technology reduces frizz, while a combination of nylon and tufted bristles walks a careful line between tension and control. Plentiful vents ensure even, strong airflow that leaves your hair with a springy bounce (without looking like Shirley Temple ringlets). Pro tip: If you have very thick or very long hair, you can do a preliminary rough dry with a regular blow-dryer to prep for The Double Shot.

McGrath before using Drybar's The Double Shot BlowDrying Brush.

McGrath before using the Drybar The Double Shot

Kara McGrathMcGrath after using Drybar's The Double Shot BlowDrying Brush.

McGrath after using the Drybar The Double Shot

Kara McGrath

Tester feedback from former content director Kara McGrath

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"If you want people to ask if you just got a professional blowout—that is, super smooth with loads of bounce—Drybar’s The Double Shot Oval Blow-Dryer Brush is the tool for you. Since the barrel is larger than others, it gives tons of volume, but is still thin enough to create some curls as well (and to really get into the cowlick that curses my bangs)." —Kara McGrath, former content director

More to know

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  • Best for: fine-to-medium hair textures, straight-to-wavy hair types, short-to-medium lengths
  • Weight: 2.6 lbs
  • Wattage: 1100W
  • Noise level: 80.8 dB
  • Attachments: none

Best Budget: Revlon One-Step Volumizer Plus 2.0

Revlon One-Step Volumizer Plus 2.0 black blow dryer round brush on light gray backgroundSave to wishlistSave to wishlist

Revlon

One-Step Volumizer Plus 2.0

$36 $28 (22% off)

Amazon

$66

Ulta Beauty

Allure commerce editor Sarah Han using the Revlon One-Step Volumizer Plus 2.0

Sarah Han

Why it's worth it: If you haven't already seen one of the many Allure editors and TikTokers raving about the award-winning Revlon One-Step Volumizer Plus 2.0, you have some serious catching up to do. This brush's innovative, groundbreaking design (which has inspired many copycats) is so good that we’ve given it not one, but two Allure Best of Beauty Awards. (In fact, the original One-Step arguably started the entire blow-dryer brush trend!) Let’s run through all of its pros: The under-$70 tool has four heat settings that suit different textures and a slightly smaller brush head (compared to the original’s)—so it’s easier for those with shorter hair to use, or if you’re looking for extra volume, and a slimmer handle that's easier to grip. During Best of Beauty testing, one of our editors got away with styling their whole head with just one hand.

Han before using the Revlon OneStep Volumizer Plus 2.0

Han before using the Revlon One-Step Volumizer Plus 2.0

Sarah HanHan after using the Revlon OneStep Volumizer Plus 2.0

Han after using the Revlon One-Step Volumizer Plus 2.0

Sarah Han

Tester feedback from commerce editor Sarah Han

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"I'm no expert at styling my hair, so the more straightforward a tool, the better—so I really appreciate that Revlon's One-Step 2.0 doesn't have much of a learning curve. I wrap my hair in a microfiber towel and wait until it's 75% dry before using low heat. I'll sometimes set my front pieces with the cool shot mode, but I'm not super precious about it. The tool itself is still rather bulky for my liking—even though the top of the handle is slimmer than that of the 1.0—but it gets a good job for the price, and you can probably snag it when it's on sale, too.” —Sarah Han, commerce editor

More to know

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  • Best for: all hair types and textures
  • Weight: 1.8 lbs
  • Wattage: 1100W
  • Noise level: 75 dBs
  • Attachments: 1

Frequently Asked Questions

How do I get the most out of a hair-dryer brush?

Even with the fanciest hot tool, the key to a glorious blowout starts with prep, prep, and more prep. Always start with clean, detangled, and damp hair with a bit of leave-in conditioner, advises New York City-based hairstylist Takisha Sturdivant-Drew. "Start at the root and work your way down to the ends without putting too much heat or tension on the hair," Sturdivant-Drew explains.

Volume is even easier to achieve, especially for straight or wavy textures. "Twist the dryer as you go in a circular motion to add volume if that's what you are looking for," says Sturdivant-Drew. If your hair is on the curly or coily side and you're going for a sleek look, you can follow up with a flatiron or brush it out with the heat off. "If you want it straight, you should use the blow-dryer brush and, right under it, use another brush to smooth those kinky strands all the way out," she says.

How do I minimize heat damage from a hair-dryer brush?

To minimize the risk of heat damage, opt for a blow-dryer brush that features several temperature settings, so you can better moderate the amount of heat your hair is undergoing. Not all hair types call for the same heat level, so if you're getting acquainted with a new blow-dryer brush, pay attention to how your hair reacts to different temperature settings as you become more familiar with the tool.

Another tried-and-true defense mechanism is to prep your blowout with a heat protectant. Cosmetic chemist Ginger King tells Allure, "If you're using heat styler or any heat products directly on hair, using a heat protectant, usually made with meadowfoam seed oil, light polymers, or even silicone, can help to minimize damage as they can form a coating on hair." But the best way to fend off heat damage is to not overuse heat on your hair—plain and simple.

Are hair-dryer brushes easier to use than traditional hair-dryers?

Choosing a new hair tool is a matter of personal preference, but shoppers and professional hairstylists alike vouch for the ease of use of hair-dryer brushes. “Blow-dry brushes are so incredibly user-friendly—you can achieve a great blow-dry at home without needing pro-level skills. They take about half the time compared to juggling a dryer and a round brush,” says Baker.

Additionally, if you have pain or limited mobility in your hands or arms, a hair-dryer brush is an excellent alternative to a traditional blow-dryer. “Because they’re easier to maneuver, you’re less likely to tire out your arms or need a second round of styling with a flat iron or curling iron,” says Baker. That said, be sure to let your hair air-dry about 70%—or give it a quick rough dry with a traditional blow-dryer—before reaching for your brush. Starting on damp strands helps prevent breakage and ensures a smoother, frizz-free finish, as these tools aren’t designed for sopping-wet hair.

How do I clean my hair-dryer brush?

Hair-dryer brushes come in a range of designs, so depending on the type of barrel, bristles, or shape of your tool, cleaning techniques may vary. "Every brand has different features, but if yours has a filter, remove the dust from it every week," says Devin Toth, a New York City-based hairstylist. "If you are interested in removing hair from the bristles, use either a comb or a boar bristle brush cleaner—a brush used to clean other brushes," he suggests.

To remove product buildup from the bristles of your blow dryer brush, wipe it down with a damp cloth. Cherin Choi, a Los Angeles-based hairstylist, previously told Allure that if product buildup won't budge, she uses a small amount of rubbing alcohol to tackle residue from hairsprays, pomades, and the like.

Remember that cleaning your hot tool regularly is critical to peak performance. "[The product/hair buildup] can prevent your tools from working at full capacity," Atlanta-based hairstylist Tukia Allen told Allure. Brian O'Connor, a Nashville-based hairstylist, agreed with Allen, adding that a hot tool with buildup can lead to the "uneven heating of the hair."

Meet the experts

  • Tukia Allen, a stylist based in Atlanta
  • Reagan Baker, a stylist and founder of House of Reagan based in New York City
  • Cherin Choi, a stylist based in Los Angeles
  • Linda Gattineri, a colorist and owner of Equo Co. based in Del Mar, California
  • Ginger King, a cosmetic chemist based in Parsippany, New Jersey
  • Brian O'Connor, a stylist based in Nashville
  • Takisha Sturdivant-Drew, a stylist based in New York City
  • Devin Toth, a stylist based in New York City
  • Jennifer Korab, a stylist based in New York City

How we test and review products

We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certain products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls— right?

For our review of the best hair-dryer brushes, we enlisted the help of multiple editors, writers, contributors, and stylists—each of whom have different hair types, experiences with hair-drying, and desired outcomes. Testers considered performance across four primary categories: efficacy, versatility, ease of use, and value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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August 6, 2025 | rfoctq

Is Your Hair-Care Routine Your New Fragrance Wardrobe?

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A good fragrance has always been an act of branding: You’re woodsy and mysterious, you’re light and fresh, you’re sweet and floral. For many, fragrance is not just an accessory; it’s an identity. So it’s no wonder that consumers today have looked for ways to extend this identity into other categories. If you love smelling like coconut, why not go all in and make everything smell like coconut? That means candles, air fresheners, detergent, and lately, hair care.

Not that great-smelling shampoo is anything new (hello, ’90s Herbal Essences). These days, though, consumers are looking for a high-end, sensorial experience from their hair care. And with the economy in flux, they’re demanding more bang for their buck. It’s not enough that a premium hair-care product makes your hair look and feel great. It should smell great—and maybe even do the dishes for you at a certain price point.

TikTok, as usual, helps the trend along. “PerfumeTok is normalizing scent rituals like layering perfumes, mists, oils, and hair scents as tools for identity and self-expression,” says Amy Rueckl, marketing director of fine fragrance at International Flavors and Fragrances (IFF), a global brand that creates scents and flavors for consumer products. People want to telegraph something about themselves with the way that they smell, that they’re cool and beachy, rich and unbothered, earthy and bohemian. She notes that hair and body mists saw double-digit market growth in early 2025, “proving marketplace demand for lighter, re-applicable scent formats that function as daily accessories.”

Hair care is a natural evolution for fragrance. In fact, those looking to build out a scent wardrobe beyond their wrists may find hair to be an accessible entry point to explore luxury fragrances simply because the format feels familiar. And seemingly everyone is trying to get a piece of the budding market. Fragrance brands, like Fulton & Roark or Byredo, are releasing their own hair-care products. And some hair-care brands, like Ceremonia, Ouai, and Kerastase are capitalizing on signature eau de parfums and turning them into allover hair and body mists. Others are looking to collaborate, like the K18 and Future Society hair mask partnership and last year's Ellis Brooklyn and Amika Miami Nectar Dry Shampoo.

Fulton & Roark Formula 5 Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

Fulton & Roark

Formula 5 Oil

$60

Neiman Marcus

K18 x Future Society Floating Forest Leave-In Molecular Repair Hair Mask  in branded component on a light gray backgroundSave to wishlistSave to wishlist

K18 X Future Society

Leave-In Molecular Repair Hair Mask

$75

K18

Image may contain: Bottle, Cosmetics, Food, and KetchupSave to wishlistSave to wishlist

Ceremonia

Perfume Mist de Guava

$38

Sephora

$38

Revolve

$38

Credo Beauty

Ouai Hair and Body Mist in St. Barts in branded component on a light gray backgroundSave to wishlistSave to wishlist

Ouai

Hair and Body Mist in St. Barts

$28

Amazon

$28

Ulta Beauty

$28

Sephora

Kérastase Gloss Absolu Hair Perfume in branded component on a light gray backgroundSave to wishlistSave to wishlist

Kérastase

Gloss Absolu Hair Perfume

$39

Sephora

$39

Kohl’s

Why is hair scenting a thing?

The growth of the “hair as scent” category sees no end—largely because it works. “Hair is a fantastic [fragrance] diffuser,” says Kevin Keller, cofounder of Fulton & Roark. “It tends to project more dynamically than on skin because of the relative movement.”

That, and scents tend to last longer on hair. (Ever smell your pillow the night after a bonfire?) “Hair is composed primarily of keratin, a fibrous protein with a complex structure that can bind and trap fragrance molecules,” says Hallie McDonald, MD, an Austin, Texas-based, board-certified dermatologist. “The cuticle, which is the outermost layer of the hair shaft, has overlapping scales that create small spaces where compounds can settle.”

And while the porous nature of hair allows fragrance to really diffuse over time, skin is biologically active. “It produces sweat and sebum and is constantly shedding cells. That contributes to more rapid fragrance evaporation and breakdown.” It also has a warmer surface temperature than hair, which speeds up evaporation.

If you really want to leave a lasting impression, your hair is a good place to start.

Can't I just use eau de parfum in my hair?

“Why would I spend money on a hair fragrance when I could just spray my perfume onto my hair?” you may be asking. Well, that’s a bit like using Febreeze on your wrists as a perfume. Can you do it? Sure. Should you do it? Probably not.

Eau de parfum (EDP) and eau de toilette (EDT), and all the various concentrations therein, rely on alcohol as a carrier and solvent. “Fragrance itself does not inherently hurt the cuticle, but the combination of high alcohol content and repeated exposure can exacerbate dryness and brittleness,” says Dr. McDonald. “Alcohol evaporates quickly, which helps disperse scent, but it can also temporarily strip lipids and moisture from the hair shaft.” Plus, you’re not doing your scalp any favors by spraying irritating ingredients onto it, especially if you have a history of eczema, psoriasis, or seborrheic dermatitis. (Certain ingredients, like cold-pressed citrus oil, can be photosensitizing in very high concentrations, says Dr. McDonald, though it’s uncommon.)

“The fundamental difference comes down to alcohol content,” says Patty Hidalgo, vice president perfumer for IFF. “Hair mists and hair perfumes are formulated with low to no alcohol to avoid drying out or damaging the hair.” And one does not simply drop their fragrance recipe into a conditioner, shake it up, and call it a day. Not only are there regulatory differences and exposure limits, says New York-based perfumer Darryl Do, but certain formulas that are stable in alcohol might not be in an oil or a cream.

“Making a perfume smell good in alcohol is completely different from making a shampoo smell good,” adds fragrance influencer Emma, the perfumer student behind the social media account @perfumerism. “The chemical environments are completely different.”

And since we have higher expectations for our hair-care (and all) products these days, it doesn’t hurt if they also have nourishing ingredients. Dr. McDonald recommends looking for humectants like glycerin (The Signature Scent's hair fragrance contains glycerin and aloe) or panthenol to help retain moisture, conditioning silicones like dimethicone to smooth the cuticle, and lightweight oils for softness (Gisou's hair perfume is formulated with softening argan oil).

Gisou Honey Infused Hair Perfume in branded glass bottle with pink cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

Gisou

Honey Infused Hair Perfume

$44

Amazon

$44

Sephora

$44

Revolve

Crown Affair Signature Hair Fragrance in a branded component on a light gray backgroundSave to wishlistSave to wishlist

Crown Affair

Signature Hair Fragrance

$85

Sephora

Your favorite eau de parfum may smell slightly different as a hair fragrance.

If a brand is attempting to repackage its signature scent as a hair-care product or vice versa, “The challenge is that fragrance DNA is deeply tied to the interaction between the formula and the base it's delivered in. The top notes especially can shift dramatically,” says Keller.

Also, some fragrance notes lend themselves to hair products more than others. “Musks cling to the hair, and woods and ambers can maintain a presence without alcohol lift,” says Do. “Synthetic florals, rather than delicate natural materials, withstand stability, heat, and styling better.”

On the other hand, citrus notes or delicate natural absolutes can be volatile, discolor certain bases, or may just not make sense economically for a rinse-off product. “Vanilla is an example of something that performs well in fine fragrance, but struggles in hair care,” says Emma. “Vanillin is a long-lasting base note in the perfume world, but since it has a low LogP (the measure of the ability of a chemical compound to dissolve in fats and oils) of 1, it is one of the least long-lasting in a hair product.” Ultimately, it’s a delicate balance.

“Maintaining DNA is less about copying the formula and more about capturing the feeling and character of the original—the emotional impression—which requires real creative and technical skill to pull off,” says Keller. One clear example of this is Dyptique’s Orpheon, which smells different as an EDT, EDP, and hair mist. All evoke the same vintage vibe, though. Byredo's Bal D'Afrique smells lighter as a hair perfume than an EDP, but both have a similar creamy, floral essence.

dyptique orpheon hair mistSave to wishlistSave to wishlist

Diptyque

Orphéon Hair Mist

$85

Diptyque

Byredo Bal D’Afrique Hair Perfume in branded component on a light gray backgroundSave to wishlistSave to wishlist

Byredo

Bal D’Afrique Hair Perfume

$90

Nordstrom

$90

Macy’s

“Every fragrance is unique and has its own opportunities for ancillary development,” says Hidalgo. “When translating a fragrance that is a signature EDT or EDP, we might soften the top notes or rebalance the heavier base notes, for example, but perfumers approach each fragrance individually as a work of art and science to make sure that the result is as close as possible to the original.”

“Consumers expect it to smell like the original perfume, and it should, but it will most likely not be identical,” adds Do.

How to build your hair-fragrance wardrobe

Buying hair care for the scent isn’t typically meant to replace your daily spritz of eau de parfum (though it’s a great entry point if you haven’t dabbled in fragrance at all). Instead, look at scent for your hair as an extension of your fragrance wardrobe. A way to really immerse yourself and your lifestyle in a signature scent. “Each product adds a different layer,” says Do. “You are building your own fragrance bubble at that point, individualizing it more and more.”

“To avoid overwhelming the senses, it’s best to apply hair perfume lightly, focusing on mid-lengths to ends, and to select scents from complementary fragrance families so they harmonize rather than compete,” says Rachael Larsen, associate fragrance development manager at DSM-Firmenich, who also recommends combing the product through your hair for even distribution. “This approach allows for a layered, multidimensional scent experience that feels cohesive and intentional.”

If layering feels too intimidating, you can stick to one signature scent across products. “The most reliable way to avoid clashing entirely is to layer with the same scent across product formats,” says Keller. “That's a core reason why we offer our fragrances across multiple formats—solid cologne, oil, bar soap, deodorant. You're not just adding fragrance, you're building depth because each format releases scent differently and at different rates, so the cumulative effect is richer and longer-lasting than any single product could achieve alone. And because everything is working from the same olfactory blueprint, nothing competes.”

Athena Club's hair and body mist, for example, is designed to be spritzed on the mid-lengths of the hair and on your body, so you get a full immersion of the scent diffusing differently. They also have matching lotions and deodorants (and sell them in trios) so you can double or triple-down on your favorite fragrance line. Or if you happen to love the scent of Moroccanoil hair products, you can start with their shampoo and conditioner and follow with their EDP on your wrists.

Athena Club Hair & Body Mist in branded component on a light gray backgroundSave to wishlistSave to wishlist

Athena Club

Hair & Body Mist

$16

Athena Club

Moroccanoil L’Originale Moroccanoil Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

Moroccanoil

L’Originale Moroccanoil Eau de Parfum

$105

Ulta Beauty

$105

Sephora

If you want to build a more dynamic fragrance wardrobe with layered scents and notes, intention is key. “Matching fragrance families usually works well, like woody with woody,” says Do. Contrasting ingredients can also work, says Hidalgo, but it takes some thought. She recommends complementary counterpoints like “clean musk”—clean being on the fresh and bright end of the spectrum, musk having a warmer, earthier feel. They layer like building blocks (heavier musk as the foundation), but both are minimalist and natural, which ties them together well. If this all sounds like a foreign language, check out the notes of your favorite fragrances and see what’s paired together.

The application can also be gamed out for maximum effect: “Stagger or layer formats for peak performance, starting with a scented hair treatment or oil, adding a veil of mist, and finishing with a skin EDP to maximize last and minimize clash,” says Hidalgo.

Ultimately, it’s a personal journey. “There are no firm rules,” says Emma.

Frequently Asked Questions

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best hair fragrances, we considered each product's performance across five primary categories: product ingredients, efficacy, fragrance, texture, and product wear. Our editorial team, which is composed of in-house writers, editors, and contributors, determined that every product excelled in each category—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Meet the experts

  • Darryl Do is a perfumer based in New York City.
  • Rachael Larsen is associate fragrance development manager for DSM-Firmenich, a fragrance ingredient company.
  • Kevin Keller is co-founder of Fulton & Roark.
  • Patty Hidalgo is VP perfumer at International Flavors and Fragrances (IFF).
  • Amy Rueckl is the marketing director of fine fragrance (North America) at IFF.
  • Hallie McDonald, MD, is a board-certified dermatologist based in Austin, TX, and co-founder of ERLY.
  • Emma is the owner and operator of @perfumerism, a social media account dedicated to fragrance.
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August 6, 2025 | rfoctq

Bad Bunny’s Old-Age Makeup Is a Big Hit. Real Aging? Far Less Popular.

Image may contain Bad Bunny Blonde Hair Person Adult Accessories Glasses Electrical Device Microphone and BagSave StorySave this storySave StorySave this story

Did you see photos of the inimitable Bad Bunny at the Met Gala? Old Bunny! Or, as one writer described him: Bad Rabbit.

Looking very much like a Diego VelĂĄzquez portrait of an aging Madrid nobleman, with a manicured gray beard and mustache, age-spotted hands, and elegant cane, 32-year-old Benito Antonio Martínez Ocasio added about 50 well-lived years to his profile. Bad Bunny’s past Met Gala looks have included a backless blazer and a 26-foot flowered train, and a boilersuit paired with a bejeweled bouffant. This year, he wore a classic all-black suit (custom Zara), with—because he’s still Bad Bunny and gender norms must at least be somewhat flouted—an oversized pussy bow around his neck (a reference to designer Charles James’s 1947 gown “Bustle,” which is part of the Costume Institute’s permanent collection). Prosthetics designer (and many time Best Makeup Academy Award nominee) Mike Marino was the artist behind every age spot vein and crease on Bad Bunny's face, neck, and hands. (Marino incidentally also did Heidi Klum’s makeup and prosthetics for this year’s Met, creating both an octogenarian and a Vestal Virgin, two categories of people one is least likely to see on a red carpet.)

Obviously, it was a considered choice, as the Met Costume Institute’s 2026 exhibition focuses on the relationship between fashion and the many forms of the human body. For the exhibition, the museum even created 25 new mannequins to include amongst its usual sylphlike models—there are larger bodies, dwarf bodies, pregnant bodies, bodies with prosthetics, bodies in wheelchairs, and yes the aging bodies rarely seen in the context of fashion. From the exhibition catalog: “Perhaps reflecting our fear of having to face our own mortality, the youth-oriented fashion industry has traditionally ignored the aged body.” Perhaps?

The most fun thing about his costume? He can take it off.

I’m reminded of a video clip I saw not long ago of Isabella Rossellini looking far older than her 73 years while shooting a film in Italy. She remarked that for movie roles, she’s now often made up to appear older than she looks. Why? She’s aging without interventions, which seems to make her vulnerable to add-ons. You want to look natural as you age? Great! We’ll make you look the most natural, we’ll agemaxx you, here, have another 10 years.

It seems we have some confusing feelings about human bodies showing their age. I think it’s fun that Bad Bunny showed up in an old-age costume at the Met Gala last night. But I’d love for him to keep his costume on for a week, so I could watch his response to the inevitable ageism, the slights small and large, likely to confound him as he traveled in his older (young) body. The most fun thing about his costume? He can take it off.

Most Met Gala attendees of course prepared for the big night (and some, for the rest of their lives) by submitting to procedures aiming to keep them youthful, or diminish even the most subtle manifestations of age. With flawless makeup and flattering red carpet lighting, 70-year-old Kris Jenner’s facelift was looking once again like our filtered ideal and everyone’s heartfelt slippage concerns have been allayed. Nicole Kidman, 58, resembled an adolescent Rapunzel, and 43-year-old Anne Hathaway does not appear to have aged a day since the first installment of The Devil Wears Prada premiered in 2006. We can be amused, however, by one of the guests play-acting what it’s like to forswear all of that clock-stopping intervention, pretending that he’s the old person he hopes he will one day be.

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